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Important AdWords Elements You Might Be Missing
Comments Off on Important AdWords Elements You Might Be Missing, 20/11/2014, by in Google, Marketing, Online Business

When tasked with managing multiple AdWords campaigns, it can be easy to forget to check on every single one on a regular basis. Between monitoring budgets, CTRs, and your overall goals, a lot can get lost in the details. We all want to get the most out of our campaigns, but sometimes, it can be diff... Read more...

Boost Your CTRs With These Ad Copy Tips
Comments Off on Boost Your CTRs With These Ad Copy Tips, 19/11/2014, by in Marketing, Online Business

Dealing with the world of paid search results can be frustrating for anyone who has a small budget or minimal experience in the field. When having to go up against large companies with ad departments dedicated to maximising their results, it can seem nearly impossible to succeed in the way that you ... Read more...

How to Build Effective Landing Pages for Sales
Comments Off on How to Build Effective Landing Pages for Sales, 18/11/2014, by in Online Business, Start Up Businesses, Web Design

The art of conversion in the world of content and product marketing has become more and more nuanced as the web continues to become more sophisticated. People invariably catch on to one type of marketing ploy or another, and as such, the tactic ultimately becomes ineffective. We all can recall numer... Read more...

How to Know If Your Social Media Efforts are Working
Comments Off on How to Know If Your Social Media Efforts are Working, 17/11/2014, by in Marketing, Social Media

Now inhabited by hundreds of millions of users from all around the world, social media is a prime place through which your brand, products and mission can now be promoted. What was once merely a place for friends and family to connect, social media has taken on the role of also being a great platfor... Read more...

Create Videos Quickly With These Three Online Tools
Comments Off on Create Videos Quickly With These Three Online Tools, 16/11/2014, by in Marketing

As the content game becomes increasingly competitive, more and more brands continue to ramp up the amount of content that they offer. It is not just about quantity, though: as the web and our devices become more complex, so do the expectations of users who can find more diverse forms of content. If ... Read more...

Bing Forays Into Prediction – Three Past & Future Examples
Comments Off on Bing Forays Into Prediction – Three Past & Future Examples, 15/11/2014, by in News

Search engines provide us with tons of information, but they also collect a bunch of information from users. This accelerating trend is a key reason why search engines like Google and Bing have been able to revise their search engine algorithms in recent years to guarantee more content – by analyz... Read more...

Simple Solutions for Finding the Best Keywords for Your Site or Blog
Comments Off on Simple Solutions for Finding the Best Keywords for Your Site or Blog, 14/11/2014, by in Online Business, SEO

Search engines are slowly evolving into tools that benefit both honest webmasters and users alike. By learning which content is genuinely good and which content is not, those who dedicate themselves to providing the best in content will increasingly have better chances at rising the ranks of search.... Read more...

What You Should Know About Companies Guaranteeing SEO Improvements
Comments Off on What You Should Know About Companies Guaranteeing SEO Improvements, 13/11/2014, by in Online Business, SEO

We have all seen companies that brag about their ability to increase your rankings in search and boost SEO potential, but can these claims really be believed? Google has already stated that no company can in fact promise that your site will rise to the top of SERPs, nor that any particular type of i... Read more...

Knowing the Difference Between Panda and Penguin’s Objectives
Comments Off on Knowing the Difference Between Panda and Penguin’s Objectives, 12/11/2014, by in Google, SEO

It seems that every few months, we hear about another algorithm update that Google has unleashed upon the masses. The panicking and fear that this causes among webmasters is immense, but in most cases, relatively few websites are impacted. Google's main reason for doing so is to weed out lesser qual... Read more...

What Can I Gain from a Balanced Evergreen/Dynamic Content Strategy?
Comments Off on What Can I Gain from a Balanced Evergreen/Dynamic Content Strategy?, 11/11/2014, by in Online Business, Start Up Businesses

For the longest time, webmasters and bloggers have felt the need to dedicate themselves to one content strategy or another. Primarily, this means picking evergreen content or dynamic content as a way to serve information to readers. There are numerous advantages and disadvantages to each strategy, w... Read more...

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