Simple Yet Professional Tips for Improving Content Marketing
The act of content creation can sometimes be massive. From the hours of research and investigation to the hours spent actually compiling posts, articles and other forms of content, it’s easy to feel exhausted once the content is complete. Unfortunately, the task of creating and delivering successful content has only begun: now you have to market and promote it effectively! This is where the real struggle begins, and it can make content creation feel like a walk in the park by comparison. Nevertheless, there are some straightforward, professional and relatively easy ways to make content marketing a whole lot easier. Let’s review a few of them so you’ll know how to proceed.
Utilize Social Media Management Platforms
All of the big names in every industry understand just how effective social media can be at generating attention and publicity. Unfortunately, with so many social media platforms out there, it can be hard to juggle them all easily. Brands that take advantage of platforms such as Buffer and Hootsuite can make managing all of their social media accounts much easier. One great thing about using these utilities is that you can schedule content publication in advance, meaning that you’ll be able to easily schedule promotion for any new or existing piece of content well into the future. Because these platforms automatically start pinging networks on social media after being scheduled, minimal upkeep of each individual social media account is required.
Improve Blurbs and Headlines
Even if you are aggressively marketing your content, it may not be resonating with audiences. This can be caused by a number of issues, but one common reason is that your headlines, email subject lines and other blurbs on social media just aren’t eye-popping enough for the audience. Remember that in every situation, you are competing with countless other brands and entities for an audience’s attention. In order to stand out, the first thing people see from you needs to be short, sweet and to the point. At the same time, you want to entice the reader to learn more by clicking on the link or engaging with the content. Some of the ways people do this include creating list-based articles, asking a common question people want to know the answer to, and using a variety of “action words”.
Inject Some Money
If select pieces of content you’ve really worked hard on are not generating the attention you expected, then you may just need to increase your audience size. There are plenty of brands that use search engine and social media advertising platforms to put their content directly in front of those who’ll find it most interesting. While you may not be able to afford to do this for every piece of content, it can be one great way to form the basis for an advertising campaign on sites like Facebook. Since people vastly prefer seeing ads with real, valuable content in them over generic ads promoting a brand, you’ll also be able to potentially convert some of these individuals and make them part of your larger organic audience.
Maximizing content marketing strategies is an essential component of the content creation process. By injecting a bit of cash into advertising, improving your headlines and using social media scheduling tools, you’ll be pinging networks, inboxes and search engines more professionally and efficiently.