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How to Thrive Online as a Maligned Institution
Comments Off on How to Thrive Online as a Maligned Institution, 30/04/2015, by in Marketing, Online Business, SEO

Online brand management is an almost required aspect of running a business that suddenly sprung out of nowhere. Twenty years ago, the vast majority of businesses still lacked an online presence due to the lack of internet access throughout communities and countries. Today, brands from all walks of l... Read more...

Three Great Budget Ideas for Small Cents Campaigns
Comments Off on Three Great Budget Ideas for Small Cents Campaigns, 29/04/2015, by in Marketing

We all hear the recommendations from marketing gurus and SEO enthusiasts alike: you have to invest in PPC. They're right: with an ever competitive SEO climate demanding that our websites become more aggressive with respect to content creation and promotion, PPC is a valuable outlet for many. It allo... Read more...

Capture Larger Audiences With These Four Tactics
Comments Off on Capture Larger Audiences With These Four Tactics, 28/04/2015, by in General, Online Business

It should come as no surprise that the most commonly sought goal in online brand management and content creation is more traffic. While quality-measuring metrics such as click through rates, cost per click, SERP rankings and more can be used to determine what the quality of your traffic is, driving ... Read more...

Small Brands Must Avoid These Small-Minded Mistakes
Comments Off on Small Brands Must Avoid These Small-Minded Mistakes, 27/04/2015, by in Online Business, Start Up Businesses

Without an adequately calibrated SEO effort, small brands find themselves at a huge disadvantage. If your brand does not attempt to compete with a given set of niches for dominance in search results, then it is bound to be hidden to a large number of people who would otherwise value what it has to s... Read more...

Maximizing Tumblr Potential Is In Your Best Interest
Comments Off on Maximizing Tumblr Potential Is In Your Best Interest, 26/04/2015, by in Social Media

Any brand or business that is looking to take advantage of promotional possibilities has no doubt found its way to social media. With networks such as Facebook and Twitter comprising over one a half billion accounts, the bulk of the attention is paid to them. When trying to break into smaller niches... Read more...

Three Great Resources for Learning Photoshop Quickly
Comments Off on Three Great Resources for Learning Photoshop Quickly, 25/04/2015, by in General

Web development, brand management, online marketing and SEO revolve around many different elements. We can often get sucked into more technical elements of our plans: keyword optimization, placement of ad copy, CPC metrics and much more. What we cannot forget about, however, is the need to focus on ... Read more...

Follow These Simple Rules for Online Brand Success
Comments Off on Follow These Simple Rules for Online Brand Success, 24/04/2015, by in Online Business

When it comes to managing and promoting an online brand, virtually everyone wants the same thing: an increase in traffic, an increase in conversions and a steady stream of engaged users. This is the predominant goal for businesses and brands, large and small, and will no doubt be very important to y... Read more...

Avoid These Newbie Website Owner Mistakes!
Comments Off on Avoid These Newbie Website Owner Mistakes!, 23/04/2015, by in Online Business, Web Design

When starting out your online business/brand or moving an existing presence to the web, the first course of action is usually to create a website for consumers and visitors to access. There is a careful balance that must be maintained between style, accessibility and the ability to edit the overall ... Read more...

How to Create a Winning Communication with Your Writers
Comments Off on How to Create a Winning Communication with Your Writers, 22/04/2015, by in General

Whether you are juggling marketing materials or having trouble consistently updating your blog, there comes a point in which a brand may consider enlisting the services of an outside professional. These individuals come in a variety of forms – from ghostwriters to copywriters; from one-time projec... Read more...

Get the Most Out of Hashtags With These Three Tools
Comments Off on Get the Most Out of Hashtags With These Three Tools, 21/04/2015, by in Plugins and Tools, Social Media

Over the past several years, we have seen a new phenomenon take centre-stage on social media: the use of the hashtag. While it was once confined solely to Twitter as a way to organize its network based on categories, it has since become an incredibly powerful and symbolic tool that individuals and b... Read more...

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