Content marketing is a relatively new phrase for many, at least when compared to more tried and true phrases such as search engine optimization and link building. In short, content marketing is a rather all-encompassing approach for increasing traffic, generating leads, boosting SEO and distributing... Read more...
About Pingler
All too many pitfalls exist in the link game, and those who rely on inbound and outbound links can be constantly worried about potential hazards arising. From mistakes with link placement on your own site to competitors using dirty tricks with respect to inbound link associations, you cannot let you... Read more...
Many people think of SEO as being something that is a full-time affair. For many brands and businesses, that certainly is the case. There are some individuals who, instead of partaking in a year-round SEO effort on one particular subject, decide to follow their passion by engaging in an ever-revolvi... Read more...
Comments Off on Maximize Your Content Marketing Strategy With These Three Tips,
10/05/2015,
by Pingler in Marketing
While the name content marketing may be short, sweet and to the point, the actions that comprise it are much more difficult. There are dozens of viable tips and strategies that go into the process of properly marketing your content to users on social media, in search and via email, but a few basic t... Read more...
Comments Off on Three Absolutely Necessary People-Targeted Data Tools for Your Social Efforts,
09/05/2015,
by Pingler in Plugins and Tools,
Social Media
Building out success in 2015 online requires a lot of focus and dedication. It also requires a lot of data in order to be successful. Understanding how search engines and people alike are viewing your content, products and efforts in general can only be adequately summarized through the use of data.... Read more...
Comments Off on It’s Time to Switch to WordPress – Here’s Why,
08/05/2015,
by Pingler in Online Business,
Web Design
There are literally millions of websites on the internet today, each with a different purpose. Some exist to provide a product or service to the masses, while others deliver information. Some may have an express agenda, while others may be more of a collaborative effort designed to foster community.... Read more...
Comments Off on What Can You Learn From Your Competition?,
07/05/2015,
by Pingler in Marketing,
Online Business
In the world of digital marketing, success largely depends on a brand's ability to recognize changes and adapt to them. Staying one step ahead of the competition is crucial to long-term success, but not everyone can always maintain that lead. If a brand finds itself falling behind another, then a di... Read more...
Comments Off on The Basics Behind Creating Great Email Subject Lines,
06/05/2015,
by Pingler in Marketing
Yesterday, we discussed which types of email subject lines can really get you into trouble long-term with your subscribers. Wearing down people with misleading or sensationalist headings will result in them viewing your emails with disdain each time they arrive. It's not just about avoiding the bigg... Read more...
Comments Off on Four Sure Fire Ways to Tick Off Your Subscribers with Email Subject Lines,
05/05/2015,
by Pingler in Marketing
Email marketing remains a steadfast component of any marketing guru's arsenal. While a variety of more advanced and seemingly effective strategies have emerged in recent years, the classic email still offers true effectiveness where it counts: a targeted list of those who have demonstrated interest ... Read more...
Comments Off on How to Streamline Your e-Commerce Returns,
04/05/2015,
by Pingler in Online Business,
Web Design
Running an online business presents many potential opportunities for financial windfalls, as well as many potential pitfalls. While these extremes can and do occur, the majority of the routine revolves around the mundane – processing orders, fielding questions, arranging payment solutions and deal... Read more...