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Comments Off on Quick Tips for Avoiding Hits to Your Google Rankings, 08/08/2015, by in Google, SEO

It can be a nail-biting experience when waiting for the latest set of changes to algorithms by Google. Whether it's Panda or Penguin, a variety of changes in each rendition can either improve or hurt your overall rankings in Google SERPs. Despite the concern for these changes, the vast majority of r... Read more...

Comments Off on Important SEO Factors to Consider with Content Management Systems, 07/08/2015, by in Online Business, Start Up Businesses, Web Design

Every time a website is created, the brand owner or webmaster must make a careful preliminary decision: what type of platform will be used to create it? While some decide to code their own websites from the ground-up, the vast majority of people decide to use a content management system these days. ... Read more...

Comments Off on Formulating a Solid Basis for Your Future Content Marketing Plan, 06/08/2015, by in Marketing

As search engines continue to become more sophisticated and adept at identifying one and two-dimensional strategies, more and more brands are faced with the need to diversify their strategies. Not only is quality content crucial to any brand for its long-term success, but the ways in which that cont... Read more...

Comments Off on Act Boldly and Effectively on Facebook With These Precision Tactics, 05/08/2015, by in Social Media

Bringing attention to a particular brand on social media is not only difficult in this competitive climate of today, it is also necessary. As social media platforms continue to make the process more difficult through organic means, many brands have had to result to paid strategies in order to broade... Read more...

Comments Off on Keeping in Mind the Important Tenets of Web Design, 04/08/2015, by in Web Design

The successful website of today is a far cry from its contemporary counterpart 10 years ago. In order to be appealing and deliver the quality users crave, a website must be easy to navigate, viewable across multiple devices, have an aesthetically pleasing interface and produce quality content for us... Read more...

Comments Off on Is There Value in Still Buying Links?, 03/08/2015, by in Google, SEO

All too many people these days are worried about the implications of having no links pointing back to their websites. While link building is not as straightforward nor as important according to search engines as it once was, it is still a metric that is considered when assessing the quality and rank... Read more...

Comments Off on Reasons Why Your Pages May Not Be Getting Indexed, 02/08/2015, by in Google, SEO

The quality of content we serve up to readers and search engines today is crucial to our long-term performance in all aspects of web marketing. We can often find ourselves innately focused on a variety of quality aspects in order to please our readers, but quantity still remains important in a few k... Read more...

Comments Off on How to Track Down and Reach Influencers Effectively, 01/08/2015, by in Marketing

In order to make progress in a given niche, brands have to reach out in a variety of ways. This means making new connections with search engines and readers from all over the world, but these efforts can be difficult due to a number of interpersonal and technical reasons. Search engines have upped t... Read more...

Comments Off on How to Address Negative Reviews Directly, 31/07/2015, by in Marketing, Online Business

The internet is – for many brands – an area of opportunity and or risk. On one hand, brands are able to freely reach new audiences beyond the realm of what mere brick and mortar institutions can reach. On the other hand, a whole new series of potential problems and complaints suddenly becomes po... Read more...

Comments Off on If You’re New to SEO, Then Learn These Concepts Quickly, 30/07/2015, by in SEO

The nature of SEO is a complex phenomenon that can confuse even the most experienced marketers and content creators. Brands that wish to have successful online presences sooner or later will need to consider how SEO can affect traffic on search engines, social media and beyond. Many different indivi... Read more...