Over the past couple of years, search engines like Google have advised brands, blogs and websites that mobile usability would increasingly become a factor in search engine algorithms, and who can blame them? Recently, Google reported that for the first time ever, mobile search share surpassed deskto... Read more...
The world of e-commerce has exploded over the past decade, making brands that once were chained to local communities into massive powerhouses that serve a global audience. Because of the rapid expansion of the internet and the adoption of e-commerce by mainstream consumers, the reputation a brand en... Read more...
Social media perhaps is so popular due to its intrinsic ability to allow people to waste time effectively. Merely logging into a social media network will put in front of users plenty of relevant and interesting content that allows them to spend hours surfing, learning and enjoying themselves. As su... Read more...
Over the past three years, Pinterest has proven itself as a powerful social media network with the capability to influence both commerce and content. As one of the fastest growers over this time period, it is impossible to ignore this social media network when it comes to promoting products, service... Read more...
As the web continues to demand more and more content, those in charge of creating it certainly feel the strain. In order to keep up with the competition, the quality and quantity of content must continuously be increased in order to satisfy demand, but it is hard to give more of one without sacrific... Read more...
Several years ago, the art of link building was really more of a practice. It didn't involve much consideration or thought, and due to the inability of search engines to differentiate between legitimate links and link farms, the buying of links for search engine prominence was rampant. Since then, l... Read more...
As SEO wanes in influence and content marketing becomes more important, an increasing amount of focus in the industry pertains to how content can be created more effectively and more rapidly. With a variety of ways in which content marketing can serve brands, it comes as no surprise that a variety o... Read more...
Never before in the history of the internet has it been so easy to make a debilitating mistake than it is on social media today. From the occasional bad tactic to an embarrassing message that goes viral, there are many pitfalls that brands of all sizes must avoid in order to remain relevant and appe... Read more...
Building a top-notch website that appeals to visitors and search engines alike can be a challenge. Many people find it difficult to balance the careful art of appealing to real people while also managing the technical aspects that keep search engines happy. As entities such as Google and Bing become... Read more...
Social media can be a very useful tool for brands and businesses seeking to foster relationships with other brands and businesses. Despite its utility, successfully creating B2B relationships through networks like LinkedIn, Twitter and Facebook has proven to be more difficult for most than for brand... Read more...