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Moving Forward – Straightforward Strategies to Replace Link-Building
Comments Off on Moving Forward – Straightforward Strategies to Replace Link-Building, 16/08/2015, by in SEO

Several years ago, the art of link building was really more of a practice. It didn't involve much consideration or thought, and due to the inability of search engines to differentiate between legitimate links and link farms, the buying of links for search engine prominence was rampant. Since then, l... Read more...

Three Simple Tools That Can Boost Content Marketing Effectiveness
Comments Off on Three Simple Tools That Can Boost Content Marketing Effectiveness, 15/08/2015, by in Marketing, Plugins and Tools

As SEO wanes in influence and content marketing becomes more important, an increasing amount of focus in the industry pertains to how content can be created more effectively and more rapidly. With a variety of ways in which content marketing can serve brands, it comes as no surprise that a variety o... Read more...

Simple Social Media Marketing Mistakes to Avoid Starting Today
Comments Off on Simple Social Media Marketing Mistakes to Avoid Starting Today, 14/08/2015, by in Marketing, Social Media

Never before in the history of the internet has it been so easy to make a debilitating mistake than it is on social media today. From the occasional bad tactic to an embarrassing message that goes viral, there are many pitfalls that brands of all sizes must avoid in order to remain relevant and appe... Read more...

Five Simple Elements Every Grade A Website Possesses
Comments Off on Five Simple Elements Every Grade A Website Possesses, 13/08/2015, by in Online Business, Web Design

Building a top-notch website that appeals to visitors and search engines alike can be a challenge. Many people find it difficult to balance the careful art of appealing to real people while also managing the technical aspects that keep search engines happy. As entities such as Google and Bing become... Read more...

Impress Your B2B Audiences via Social Media Through These Easy Methods
Comments Off on Impress Your B2B Audiences via Social Media Through These Easy Methods, 12/08/2015, by in Marketing, Online Business, Social Media

Social media can be a very useful tool for brands and businesses seeking to foster relationships with other brands and businesses. Despite its utility, successfully creating B2B relationships through networks like LinkedIn, Twitter and Facebook has proven to be more difficult for most than for brand... Read more...

Three Types of Useful SlideShare Content for Marketing
Comments Off on Three Types of Useful SlideShare Content for Marketing, 11/08/2015, by in Marketing

SlideShare is an interesting utility that seemingly came out of nowhere, being propelled into relevance largely by content marketers. Its ease of use, aesthetically pleasing designs and widely-accepted format, all combined with SEO functionality to make it a highly desirable content marketing elemen... Read more...

Is Google Waving Goodbye to Google+?
Comments Off on Is Google Waving Goodbye to Google+?, 10/08/2015, by in Google, Social Media

For several years, Google has attempted to inject life into its social media network, Google Plus. With arguably the largest user base for a variety of applications and services, it only made sense to Google that the adoption of its own social network would be – in the long-term – a successful e... Read more...

Watch Out for These Three PPC Firm Warning Signs
Comments Off on Watch Out for These Three PPC Firm Warning Signs, 09/08/2015, by in Marketing

If your brand has reached the point that mere in-house PPC campaign strategies are no longer sufficient, then you probably understand the stress that comes with finding a professional solution. With so many agencies and entities out there promising this, that and the other, it can be difficult to fi... Read more...

Quick Tips for Avoiding Hits to Your Google Rankings
Comments Off on Quick Tips for Avoiding Hits to Your Google Rankings, 08/08/2015, by in Google, SEO

It can be a nail-biting experience when waiting for the latest set of changes to algorithms by Google. Whether it's Panda or Penguin, a variety of changes in each rendition can either improve or hurt your overall rankings in Google SERPs. Despite the concern for these changes, the vast majority of r... Read more...

Important SEO Factors to Consider with Content Management Systems
Comments Off on Important SEO Factors to Consider with Content Management Systems, 07/08/2015, by in Online Business, Start Up Businesses, Web Design

Every time a website is created, the brand owner or webmaster must make a careful preliminary decision: what type of platform will be used to create it? While some decide to code their own websites from the ground-up, the vast majority of people decide to use a content management system these days. ... Read more...

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