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Why “the Millennial Problem” Matters for Your Marketing
Comments Off on Why “the Millennial Problem” Matters for Your Marketing, 06/11/2015, by in Marketing

Whether you engage in basic content marketing or another form of digital marketing that revolves around product and service promotion, the need to adequately reach target markets is crucial. Historically, marketing has featured some pretty standard elements that generate success. Older audiences are... Read more...

Getting to the Bottom of What’s Killing Your Traffic
Comments Off on Getting to the Bottom of What’s Killing Your Traffic, 05/11/2015, by in Online Business, Web Design

Nobody wants to login to their analytics utility, only to find out that their website has suddenly taken a beating in terms of traffic. In the modern era, brands and businesses have to strive to generate traffic through a variety of sources: direct hits, organic search traffic, social media and back... Read more...

The “Dislike” Button Is On Its Way – What Will Happen to Your Brand?
Comments Off on The “Dislike” Button Is On Its Way – What Will Happen to Your Brand?, 04/11/2015, by in Social Media

For the longest time, Facebook users have wondered when the company might finally add a 'Dislike' button or link. For so many posts, the notion of liking makes no sense. When tragedy strikes or when hotly-contested opinions are being expressed, it seems as if an option other than “Like” should b... Read more...

Three Resources for Syncing WordPress Posts with Social Media
Comments Off on Three Resources for Syncing WordPress Posts with Social Media, 03/11/2015, by in Marketing, Social Media

The demands of content marketing these days can be strenuous on everyone. From simple bloggers to big businesses, the need to deliver content in a consistent and thorough way has never been more extensive. Social media plays a huge role in content marketing, allowing brands and individuals alike to ... Read more...

Three Areas for Marketers to Look to for Video’s Future
Comments Off on Three Areas for Marketers to Look to for Video’s Future, 01/11/2015, by in Marketing

As broadband and mobile speeds become faster, devices become more powerful and social media becomes more adaptive, the demand for multimedia continues to increase. Digital marketers are well-aware of the current implications of video and how it can affect overall performance in a variety of mediums.... Read more...

How to Build Excellent Content Around Events
Comments Off on How to Build Excellent Content Around Events, 31/10/2015, by in General, Marketing

There is a huge need for content creation across all industries and businesses. Most businesses find themselves in the position of needing content on a regular basis. From social media engagement to blog posts, it helps when businesses can promote themselves and what they do in their communities and... Read more...

Gauge More About Your Audience with These WordPress Plugins
Comments Off on Gauge More About Your Audience with These WordPress Plugins, 30/10/2015, by in Plugins and Tools

Whether you are wanting to determine passive characteristics about a website's audience or fetch information from them proactively, it has historically been a difficult process. While determining the number of people who visit your website is relatively easy, figuring out more meaningful metrics has... Read more...

The Easy Guide for Writing About Subjects When Knowing Nothing
Comments Off on The Easy Guide for Writing About Subjects When Knowing Nothing, 29/10/2015, by in General

Content creators face a number of daily struggles in their quest to produce content on a regular basis. Writer's block, deadlines and increasingly demanding audiences are just a few of the struggles that can make a writer feel like pulling his or her hair out at the thought of creating a new blog po... Read more...

Quick Tips for Optimizing Your Site’s Home Page
Comments Off on Quick Tips for Optimizing Your Site’s Home Page, 28/10/2015, by in SEO, Web Design

Search engine optimization, effective content creation and digital marketing all play valuable roles in how well your brand, blog or business will be represented in the online world. Without some efforts in all of these categories, even the most aggressive campaigns can fall far short of where they ... Read more...

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