Finding content, products and information on the web has always been reliant upon search engines and other directories, but much has changed since the first days of the internet. The nature of search has become more sophisticated, relying heavily upon search engine algorithms that now rank content q... Read more...
Most websites – and even simple blogs – have in-site search functions enabled. The primary function of this option is to allow visitors to find information, posts and products in a timely fashion, but there are other uses for it as well. One important function that this can provide is data on wh... Read more...
Twitter announced on August 12th that they have scrapped their 140 character limit for private Direct messages. But what does this mean for you? Probably because Twitter realized that people were moving to platforms like Facebook and apps like WhatsApp to talk to their friends and spending less t... Read more...
Websites can get very hectic, especially when the search engines seem to love new content being added to your website, and as their way of thanking you for keeping it up to date they keep you at a high ranking on search results or in some cases move you even higher. However, it can become messy, ... Read more...
Over the past years, Google has started giving more and more favour to their local businesses, which obviously supply them with a huge amount of combined revenue in AdWords revenue (Google’s main income source). However, the recent Google local pack change has seen some local businesses complet... Read more...
Websites like YouTube are continuing to grow in popularity and there’s no sign of them slowing down any time soon. In fact, even Facebook has been pushing the use of videos on their newsfeeds by making them auto play for their users. So you really shouldn’t neglect using videos on your website o... Read more...
Taking advantage of the different seasons, events and even unique days can be a HUGE cash surge for businesses of any size. Christmas is the main season to aim for, as this is when people are actively taking out their credit cards to provide the best Christmas for their family and friends and likewi... Read more...
It seems like every single year the online marketing world changes. Google actively goes out to make it almost impossible to rank your website and states that those who build links naturally have nothing to be afraid of. Sites like Facebook change their rules and only allow 20% text in advertisement... Read more...
Social media is huge right now and businesses are beginning to catch on to these platforms and use them to generate more of a social presence and more importantly more business too. After all, the more places you are marketing and advertising your business, the higher chance you have of a potential ... Read more...
Reaching new audiences with your website or blog is important. The only way you can sustain such projects is to make sure that people are seeing your efforts. The most important and longest-lasting endeavour a brand can accomplish on this front relates to search engine optimization. While paid searc... Read more...