If you have just set up a new Facebook page, congratulations: you now have joined the millions of other users across the world who utilize Facebook as a way to increase brand recognition, connect users of similar backgrounds and channel a unified message. While setting up a Facebook page takes just a few seconds, it takes much more work to craft such a creation into a formidable social media powerhouse. Many new users make some common mistakes that can limit a page’s ability to grow in the first few weeks or months. In the following article, we will discuss some things you must do in order to ensure optimal success for your Facebook page in the future.

SEO Concerns

In order for your Facebook page to be more accessible and provide SEO clout in search engines, you must be pinging URLs and other valuable information to search engines. This is why it is so important to fill out all of the vital information about your business or brand in the ‘About’ sections of the admin panel. It is here that you can input an address, website, hours and other pieces of information that further correlate the bond between your Facebook page, your website and search engine results. You may also want to take the time to adjust various privacy settings to ensure the optimal form of interaction and communication is present on your Facebook page. Some people prefer to allow replies to comments, while others do not. Likewise, you can also choose to rank comments by popularity or in chronological order.

Advertising

If you want to immediately begin boosting performance of your Facebook page and connect with like-minded users, then the advertising functions included are a must. You can access the Ads Manager and create one or more campaigns, each of which can be targeted to specific groups based on interests, demographics or geography. You will be able to see how many people you are reaching, as well as the estimated cost per click or cost per thousand impressions. There are many different ways to configure your advertisements on Facebook; experimentation will help you determine which approaches work best for your particular audiences.

Branding

Last but not least, you will want to add brand-specific elements to your Facebook page in order to further associate your cause in the minds of followers. A cover image can be uploaded to any Facebook page – this is a perfect place to feature your logo or an image that is relevant to your cause. In addition to this, each Facebook page also has a profile picture that can be used in conjunction with a cover image. After these have been configured, you will want to use the tabs feature to add any important brand-related pages (“shop here”, “donate”, “map”) in order to give users increased access to your brand, usually via pinging URLs to external sites.

Conclusion

When starting a new Facebook page, your to-do list should primarily revolve around three things: optimizing elements for SEO, branding the page to be reflective of your endeavors and advertising to those who will be interested. With these three elements in place, you can be sure that success is now possible as you continue to work hard to build a formidable social media presence!