While there are plenty of exciting social media options available to brands and businesses, few offer the level of reach that Facebook continues to provide. With a plethora of competitors both local and international, most brands need to stay focused on reaching audiences as often as possible and as... Read more...
Social media has grown exponentially over the past decade, both in terms of personal use and for purposes of branding. Businesses now utilize social media just as much as other, more traditional forms of marketing such as email lists and search engines. Through both organic and paid marketing method... Read more...
If you’re ready to start connecting with your customers through Facebook, then it’s time to brush up on your social media skills. Taking the proper approach can not only gain you respect from your followers, but it should also capture more followers for your page. We’ve put together a list of ... Read more...
Any social media presence requires dedication in order to thrive; without new content being published on a daily or regular basis, people will naturally begin to check less and see updates less often. When combined with the complex algorithms that sites like Facebook use to determine who sees what, ... Read more...
Facebook, much like Google, has a variety of algorithms and quirks that determine who sees our pages and how often they are seen. Because of this, millions of page owners are trying to get the most out of their fanbase and likes by updating regularly and using a variety of other tactics to boost rea... Read more...
If you have just set up a new Facebook page, congratulations: you now have joined the millions of other users across the world who utilize Facebook as a way to increase brand recognition, connect users of similar backgrounds and channel a unified message. While setting up a Facebook page takes just ... Read more...
All too often, a company or brand begins its social media presence on Facebook and somewhere along the way loses its focus. Disillusionment is a commonly perceived cause, as many small businesses and brands do not understand why their content is not being shared or why their followers do not engage ... Read more...
With more than a billion users currently on Facebook, it does not come as a shock to learn that the social media giant has certain rules and regulations that govern the actions of its users. In many cases, it is impossible for users to engage in certain illegal behaviors on the website but a variety... Read more...
There are plenty of actions that any Facebook page administrator can take to improve the page's standing on the social media giant. Many administrators focus on the creation of successful advertising campaigns or attempt to create desirable content, focus grouping and A/B testing various strategies ... Read more...
The concept of Facebook pages has revolutionized the way in which brands interact with their customers: before their existence, the only feasible way to advertise on Facebook was through the groups feature, which could often be annoying to those in them as they received notifications for every new p... Read more...