4 Ways to Make Money on TikTok

If you have been wondering how you can make money on TikTok, you are not alone; millions of people ask the same question every day. It is possible to make money on TikTok, but the amount you will make depends on what you do and how well you can monetize traffic, your brand, and your content. So, how do people make money on TikTok?

Become an Influencer

Becoming an influencer on any social media platform means something different to everyone, but it essentially entails convincing people to purchase a product or service from a brand you are working with. There is no shortage of what you can talk about, it all depends on the brand you are working with, how well your brand and messaging work with theirs, and your ability to drive traffic and sales.

Some brands pay TikTokers to promote their products and services in their videos. These are typically people with large followings on the platform and who can create content that reaches millions of people.

Instead of paid promotions as discussed above, some brands will provide discounts for their products or even free products. While this arrangement can work great for some influencers, it might not work for you if you are only looking to make money on the platform.

Become an affiliate

Being an affiliate or an influencer work similarly, but they are not the same. Affiliates promote products to get you to click on a link and make a purchase. Brands then pay them a percentage of the amount you pay for a product or service.

Affiliates do not typically work directly with specific brands; they can promote products from whichever brands they feel like. However, just like influencers, affiliates should promote products or services their audience will like, to increase sales.

If you decide to become an affiliate on TikTok, you can post your affiliate link on your bio. You can also funnel people to your other social media profiles where you have more liberty with posting affiliate links.

Open a TikTok Store

Did you know that TikTok has a store? It works through the TikTok Shopping platform, which lets you open the store and sell products directly through it or TikTok content.  Because of how it is set up, you do not have to funnel people away from the platform.

Once you sign up, TikTok will add a shopping tab to your profile page. You can add products and then direct people to check out and purchase your products there. TikTok also lets you tag your products in your organic content so you can monetize your traffic, following, and audience.

Promote Music

Artists recognize the value of having their songs as backgrounds on videos that go viral. If you have a large following and create a lot of dance and lip sync content, artists might approach you to add their music to your videos.

They are willing to pay for this because they know if the video goes viral, they become better known and can sell more merch or concert tickets.


Even though it is not at the level of other social media platforms, TikTok still provides creators with numerous ways to make money. Those who want to do so must understand how the platform works, as well as how to monetize the attention they receive.

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