If you currently run an e-commerce website of any sort, then you know just how important holiday shopping season is to your bottom line. In many cases, businesses earn up to fifty percent of their annual revenue in the final month of the year: you cannot afford to botch a holiday season sales pitch or shopping promotion. Early shopping has become increasingly common for many shoppers, but your targeted campaigns may have missed this initial rush of traffic. If you want to monopolize what little time left there is but do not have a game plan for the final weeks of the holiday shopping season, then you may feel lost and frustrated. It does not have to be this way, and the following article will cover some basic tips to help you get the most out of your last minute holiday sales drives.

Price Reductions

It seems pretty simple: a business in the wake of the holiday season – knowing good and well last minute shoppers will be happy to find any gifts remaining on the shelves – often keeps prices the same or even raises them to increase demand. Did you know that online sales can and should take the opposite approach? Once the holiday season ends, you will see an even greater decline in revenue when compared to brick and mortar establishments, so you must make a concerted push beforehand to stimulate as many purchases as possible. By lowering your prices and pinging your website‘s offerings to search engines via ad campaigns, you can snatch up plenty of last minute business.

Mobile Optimization

Every year, mobile usage across the world increases. It comes as no surprise, then, that mobile holiday purchases are through the roof. At this point, more than one in five individuals plan to use a mobile device to make a purchase this holiday season. The difference between a website that is optimized for mobile and one that is not can be up to ten percent of your total revenue. There are several free utilities in existence that can quickly convert a traditional website into a mobile-friendly version that can be used by everyone; if you want to increase holiday sales and snatch up last minute business, you must have a mobile-friendly platform.

Competition with Physical Stores

The final way that you can intensify a last-minute shopping promotion is to consider how you can attract the business of physical stores. Many people are guilty of window-shopping, where they will inspect various products in a store but purchase them online. The great news behind this is that people are not necessarily loyal to purchasing the unit from the website of the store in which they first saw it. If you want to compete for this type of business, then be sure to offer an array of products that are comparable in price but offer additional features. You can also lower the price, depending upon your margins. These people will be pinging your website in no time as they search out last-minute deals on their desired gifts.