The Must-Dos of Seasonal Content
Seasonal content can be a solid way for brands and businesses to generate new attention and sales for their causes. Many websites focus on catering to users looking for time-specific products and services, while others operate around issues that have a peak cycle of interest. Seasonal content, as opposed to evergreen content, may only be valid for one specific period of time or during a particular period each year. There are many ways to create seasonal content, but the must-dos surrounding it can often be different than for other forms of content. In order to guide you in the right direction, we’ve put together a summary of those must-dos that’ll assist in your seasonal content creation.
Use Resources to Find Keywords
Before you can effectively dominate in a seasonal niche, you need to know what that audience values. By using a variety of keyword analysis tools, you can quickly determine how various audiences search for content. By incorporating these keywords into your content, you’ll be well-positioned to dominate in search results when the season arrives. Whether you decide to use a service like Google Trends or something more complex, keyword analysis remains just as relevant in seasonal content creation as it does everywhere else. If you execute this strategy well, then you’ll be pinging links to search engines that feature prominently in highly-competitive SERPs.
Scope Out the Competition
You are likely not the first person or brand to make a foray into any individual seasonal niche, so it helps to learn from past efforts. There is a good chance that those competing last year will also be competing this year, so take a look at what elements they used to market seasonal content. What topics did they cover? How much engagement did they generate? These are important questions to ask – and get the answers to – before creating any seasonal content for your brand. Ultimately, spying on the competition can lead to some pretty great ideas for original content. At the same time, you can avoid angles that may have not worked out well for them.
Lure Them in with Great Titles and Headings
Whether you’re competing in search or on social media, the headings and titles of your content will be the first things people see. In order to generate ample attention and maintain their interest, you need to carefully consider what titles and headings you’ll use in your seasonal content. Many people opt for time-sensitive keywords and phrases that fit well with the relevance of the content, but you’ll also want to consider more traditional strategies for optimizing these elements. It’s not enough to just start pinging links to your content via marketing: you need to serve up summaries of that content that intrigue and interest audiences. This strategy can be coupled with your keyword research, with the findings from there being used to optimize your titles and headings.
Ultimately, seasonal content can be an effective way to reach specific audiences in specific periods throughout the year. By optimizing your titles and headings, using relevant keywords and scoping out what the competition has done prior, you’ll be well-positioned to create excellent content that performs well in any seasonal niche.