How to Get Involved with Seasonal SEO
Many people think of SEO as being something that is a full-time affair. For many brands and businesses, that certainly is the case. There are some individuals who, instead of partaking in a year-round SEO effort on one particular subject, decide to follow their passion by engaging in an ever-revolving series of seasonal SEO campaigns. Many people find success in this form of SEO; by targeting niches that perform extremely well over the course of one month or one season, you can ensure that your overall SEO portfolio is diversified. If you’re interested in getting involved with seasonal SEO, then continue reading to find out about the main tenets of it and what it takes to get started.
Analyse the Year Ahead
Before you can start on any big seasonal SEO projects, you must first start pinging search engines for what is happening in the year ahead. In order to be highly effective at seasonal SEO, you must have laid out all of your planned projects one year in advance. You can quickly determine which are worth your time by viewing a calendar to first extract any and all profitable holidays. In addition, you’ll want to consider non-holiday periods (such as seasonal clothing demands) for additional opportunities. Once you have done this, you should have a list of potentially dozens of opportunities. You will then thin out the potential choices by examining which search niches have the least amount of overall competition in the off-season. What you’ll be left with is a list of prime seasonal SEO targets for your efforts.
Seasonal SEO cannot exist without keyword research and analysis, so the next step is to further refine the words and phrases that can adequately be targeted by your campaign. You will have already started this process when evaluating which particular seasonal campaigns are the least contested in the step above. Now, using keyword research tools like Google AdWords Planner, you will conduct more precise research in order to figure out which precise keywords and phrases to use. You’ll be able to analyse keyword data through these utilities to see which phrases performed well and when, especially when a holiday or seasonal spike has just ended.
Even though your targeted holidays and seasons may be months away, it is never too early to begin pinging search engines with content! You’ll need to ensure that the keywords selected above are included in the content, with a good rule of thumb being 1 page per targeted keyword. Some forms of content will have to be time-sensitive – meaning that you cannot post particulars just yet – but that doesn’t stop you from creating evergreen content in the interim that focuses on the broader elements of the seasonal trend. Once this is completed, you can then begin to find additional ways to promote the content in time for the season. This may include via email or by listing it with seasonal directories, many of which are used by shoppers who want to find information and deals when the time comes.
By doing proper keyword research, planning ahead and creating content in time for the big season, you can be sure to reach the maximum number of people possible. This process can be replicated as many times as desired to ensure that you are engaging in several forms of seasonal SEO year round!