Tumblr has long been a popular network for those who like to share various forms of multimedia – videos, pictures and particularly GIFs – but many brands resist the temptation to venture onto the network. Tumblr comprises a coveted demographic – teenagers and young adults – but the lack of r... Read more...
In the age of information prevalence, it can be all too easy to throw together a brand presence online and begin reaching people. We say “too easy”, because it often can be done without proper preparations or considerations being made prior; just about anyone today can start up a website, blog a... Read more...
It wasn't long after the debut of Google Plus occurred that many started to forecast its demise. Activity on the network was relatively minimal considering its parent company; sites such as Facebook and Twitter continued to dominate the market, and other networks (Pinterest, Instagram) continued to ... Read more...
As time marches on, more and more businesses are realizing that social media is a powerful tool that can boost brand recognition, increase sales and provide more effective ways to build bonds with customers and fans. With the internet becoming more competitive and more costly for those who want to c... Read more...
Since the dawn of the internet, search engines have used various algorithms and assessments to determine who should be ranked where in search engine results. Also existing since the dawn of the internet, black hat SEO tactics have been one way that individuals try to “game the system” and earn u... Read more...
With social media now encompassing a huge portion of overall web traffic, it comes as no surprise that countless brands want to utilize the system to their advantage. From redirecting traffic to making sales, there are countless potential uses for brands and businesses who strategically incorporate ... Read more...
If you are already active on social media with your brand, then you understand that it takes time (and financial resources, most likely) to maintain your hold. A social media presence that suddenly goes inactive can quickly atrophy, making it much more difficult to recover and return to its former g... Read more...
We often get focused on the amount of likes, shares and social media comments that we receive for our content. This is an important element to keep an eye on, as you will be able to gauge how much reach and interaction you’re receiving on average. Unfortunately, social media has a tendency to infl... Read more...
A variety of demographics and markets are out there, with each of them holding unique potential for bloggers, marketers and fan pages alike. It can be hard to know where to begin, but many analytic and marketing tools exist to help you find the target demographic for your niche. In many cases, mille... Read more...
With so many different schools of thought out there on social media and marketing, it comes as no surprise that many people are finding success in some places and failure in others. It takes a customized approach in order to succeed with social media marketing, but there are certain fundamentals tha... Read more...