Pay per click advertising has changed the way in which we interact with audiences – both in an organic sense and in paid ways. Practically every marketing medium – search, social media and even through email clients such as Gmail – now features some form of pay per click advertising, but many ... Read more...
If your brand has reached the point that mere in-house PPC campaign strategies are no longer sufficient, then you probably understand the stress that comes with finding a professional solution. With so many agencies and entities out there promising this, that and the other, it can be difficult to fi... Read more...
For many brands that find organic approaches to be increasing difficult, the future is still bright. How can this be? Pay per click campaigns and other forms of targeted advertising are low-cost and highly-targeted solutions designed to provide the same level of benefit as traditional SEO campaigns.... Read more...
Between email marketing, content marketing, SEO and other forms of daily maintenance, it can be hard to determine what to do and how to do it effectively. Even those with strict routines quickly learn that a variety of variables will inevitably interrupt a smooth process, complicating matters more t... Read more...
Content marketers who have been in the game for a while know that sooner or later, tactics involving free social media, search optimization and email marketing arrive at a brick wall. For many brands, there is a lot to be gained through these strategies, but almost always, there is a maximum benefit... Read more...
The world of PPC campaigns has never been more competitive, and it takes a keen eye to stay on top of the ad game. Between a growing number of websites in every niche competing for the same ad space and increasing prices for ads across the board, it is no wonder that ad marketers want to be sure to ... Read more...
The art of PPC campaigns is something that requires subtlety and experience, so it's safe to say that beginners will make plenty of mistakes. With a variety of variables like keywords, targeting, ad budgets and content, you have a lot to consider and refine for any particular campaign. Practice make... Read more...
With the internet being so competitive on both the organic and paid fronts, many webmasters and business owners find it difficult to break through in the modern era of the World Wide Web. The road to success is paved with the failures of millions, and you certainly don’t want to follow in their fo... Read more...
Running PPC campaigns can be difficult. Between all of the minute changes that must be made on a regular basis to keep targeted groups from ignoring their messages and calibrating the specific elements of messaging that will ensure positive results, the last thing you want is to have to deal with mo... Read more...
Paid search has quickly become one of the easiest ways that e-commerce specialists, marketers and non-profit brands alike can gain traction in a search world where competition is fierce. Even within PPC, however, there can be quite a steep learning curve, with the end result being lost revenue in ma... Read more...