Whether you are excelling with your current PPC campaigns or barely staying afloat, there is likely a ton of complicated elements that you consider when assessing its performance or creating new variations. If someone even dares to mention that you might need to restructure your PPC campaign, flashe... Read more...
Pay per click campaigns can be an excellent way to boost exposure in the short-term and overcome disadvantages when it comes to SEO. There are plenty of elements to consider when crafting your PPC campaign – what the headline should say, how much A/B testing should be done, and so forth. One area ... Read more...
When stretching pennies to make marketing ends meet, it's a given that you want every ounce of efficiency possible. When running PPC campaigns in particular, you do not want to pay for clicks that generate nothing in return or are misunderstood by the people who clicked on them. In many cases, searc... Read more...
If you have been involved with any sort of paid marketing, then you understand what is important above all else: return on investment. In the act of determining what works best, you are bound to lose money through experimentation and a few mistakes here and there, but some are bound to suffer more t... Read more...
One of the most valuable tools to marketers for several years now, AdWords is a great way to reach new audiences and ensure that your message is being seen by those who are most likely to appreciate it. The most important way to guarantee increased and consistently good performance through the utili... Read more...
We all are familiar with the struggle of boosting our site's exposure in search engines, via social media and through email, so it comes as no surprise that countless individuals are constantly exploring new ways in which to reach larger and more relevant audiences. One way that people are reaching ... Read more...
There are literally millions of different advertisements now deployed across various platforms such as Google and Bing; with so many niches to choose from, it comes as no surprise that paid advertising can be just as competitive as traditional SERP rankings. In the past, advertising via Google and B... Read more...
Any web master, social media manager or marketer will tell you not all ad campaigns are created equally. There are various elements at play depending on your audience, the medium and the details used to promote your site, service or product. While you may do A/B testing on a regular basis and rotate... Read more...
More and more brands have begun utilizing social media and search engines as ways to drive valuable traffic to their websites, blogs and stores. While many may think of search engine optimization as the first way in which to do this, paid advertisements on sites like Google and Facebook have also be... Read more...
In competition for your advertising dollars are two affiliate networks that comprise the vast majority of search engine traffic: Google's Adwords and Yahoo! Bing. New data released shows some pretty clear trends between the two behemoths, outlining who does better when it comes to overall impression... Read more...