Posts tagged with PPC

Comments Off on Losing the Chaff in Your PPC Campaigns, 06/07/2014, by in Marketing, Online Business

Whether you are excelling with your current PPC campaigns or barely staying afloat, there is likely a ton of complicated elements that you consider when assessing its performance or creating new variations. If someone even dares to mention that you might need to restructure your PPC campaign, flashe... Read more...

Comments Off on Website Changes You May Want to Make for PPC Campaigns, 02/07/2014, by in Marketing, Web Design

Pay per click campaigns can be an excellent way to boost exposure in the short-term and overcome disadvantages when it comes to SEO. There are plenty of elements to consider when crafting your PPC campaign – what the headline should say, how much A/B testing should be done, and so forth. One area ... Read more...

Comments Off on Why It Makes Sense to Invest in a PPC Professional, 21/05/2014, by in Marketing, Start Up Businesses

If you have been involved with any sort of paid marketing, then you understand what is important above all else: return on investment. In the act of determining what works best, you are bound to lose money through experimentation and a few mistakes here and there, but some are bound to suffer more t... Read more...

Comments Off on New AdWords Features You’ll Love to Use, 07/05/2014, by in Google, Marketing

One of the most valuable tools to marketers for several years now, AdWords is a great way to reach new audiences and ensure that your message is being seen by those who are most likely to appreciate it. The most important way to guarantee increased and consistently good performance through the utili... Read more...

Comments Off on Augment Visitor Value and Improve SEO with Paid Advertising, 22/04/2014, by in Marketing

We all are familiar with the struggle of boosting our site's exposure in search engines, via social media and through email, so it comes as no surprise that countless individuals are constantly exploring new ways in which to reach larger and more relevant audiences. One way that people are reaching ... Read more...

Comments Off on How to Get the Most out of Your PPC Bidding Campaigns, 05/01/2014, by in Marketing

There are literally millions of different advertisements now deployed across various platforms such as Google and Bing; with so many niches to choose from, it comes as no surprise that paid advertising can be just as competitive as traditional SERP rankings. In the past, advertising via Google and B... Read more...

Comments Off on Keep Your PPC Campaigns on Track with These Tips, 11/09/2013, by in Marketing

Any web master, social media manager or marketer will tell you not all ad campaigns are created equally. There are various elements at play depending on your audience, the medium and the details used to promote your site, service or product. While you may do A/B testing on a regular basis and rotate... Read more...

Comments Off on Get the Most Out of Your PPC Campaign With These Three Tools, 24/08/2013, by in Marketing, Plugins and Tools

More and more brands have begun utilizing social media and search engines as ways to drive valuable traffic to their websites, blogs and stores. While many may think of search engine optimization as the first way in which to do this, paid advertisements on sites like Google and Facebook have also be... Read more...

Comments Off on Analysis of Two PPC Giants – Google & Bing, 21/04/2013, by in Google, Marketing

In competition for your advertising dollars are two affiliate networks that comprise the vast majority of search engine traffic: Google's Adwords and Yahoo! Bing. New data released shows some pretty clear trends between the two behemoths, outlining who does better when it comes to overall impression... Read more...