Are you interested in transitioning to online marketing, but you have a small budget? Google has an advertising platform for companies that want to market online, and it is called AdWords. This platform allows businesses and marketers to create an ad and place it in front of potential customers and ... Read more...
It is fairly common to hear internet marketers proclaim that “Google AdWords simply does not work”. This complaint is often heard from corporations of every size. Unfortunately, these businesses really want to use AdWords to benefit their bottom lines, but they are not sure how they can accompli... Read more...
Despite the rise of generic internet marketing instruments like SEO and content marketing, advertising is still the best way to gain traction and attract traffic in a relatively short amount of time. PPC or pay-per-click advertising is still used for everything from promoting a new site to getting m... Read more...
Pay-per-click (PPC) campaigns are one of the easiest and most effective ways to increase short-term visibility and exposure. With search engine optimization taking months or even years to deliver results, new brands and businesses take solace in knowing that PPC campaigns via social media and search... Read more...
Google AdWords is by far the most popular search engine marketing solution in the world. Its relative ease of use, low cost and intuitive reach all make it very popular among businesses, and that is before considering that Google arguably has access to the largest audience in the world. Countless bu... Read more...
Google AdWords has completely changed the face of digital marketing for the better. Even the smallest of businesses and brands can now reach large audiences with the appropriate budgets, keyword selections and content. It should come as no surprise that many brands are using this to reach individual... Read more...
Any marketing strategy is based on the concept of synergy. This means in essence that a marketing campaign on one medium is usually designed to refer people to another source and from there, convert them and try to encourage engagement across additional mediums. For instance, a paid search campaign ... Read more...
Those in the business of paid advertising and marketing strategies understand that there is value in minimizing overall costs. The notion of cost per acquisition (CPA) remains one of the most important metrics when making decisions about marketing on search engines and social media. If the CPA is lo... Read more...
Google AdWords has provided brands and businesses with an unprecedented ability to be recognized in the global market. The first major ad promotion portal on the web, AdWords remains the largest solution available to people who want to target search users in any language, in any search criteria and ... Read more...
There are many urban legends and rumours of success when it comes to how PPC campaigns should and should not be operated. One of the most effective ways to reach large numbers of people in a short period of time, PPC can often be thought of as the “'no time wasted' solution to SEO”. By throwing ... Read more...