Digital marketing is arguably the most important form of paid media outreach in current life. For brands and businesses wanting to expand their horizons, paid digital marketing efforts allow for targeted reach quickly, which is difficult to achieve with organic forms of digital marketing. Likewise, ... Read more...
Content marketing – whether it be paid or organic – is at the core of modern digital promotion. Reaching audiences and persuading them requires having on-point content to present. Without such offerings and optimizations, it is likely that even the most refined marketing campaigns and pitches wi... Read more...
Comments Off on 3 Niches with SEO & Content Marketing Potential in 2021,
20/01/2021,
by Pingler in Marketing
One of the most effective strategies for entrepreneurs and brands seeking to expand operations via search engines and social media is to analyze niche search categories. Whether it be based on specific long-tail keywords and phrase or based on broader niches themselves, being able to develop a follo... Read more...
Comments Off on Tips for Improving Your Podcast Quality and Reach,
18/01/2021,
by Pingler in Marketing
The podcast is a rare example of content that made its debut long ago, fell into obscurity and then suddenly re-emerged as a popular option of multimedia once again. Its name literally derived from the fact that it was created for consumption on early generation iPods, podcasts are now available in ... Read more...
Comments Off on Better Solutions for Maximizing Content Marketing for Online Stores,
11/01/2021,
by Pingler in Marketing,
Online Business
Many brands are easily able to create content that promotes their self-interests while entertaining audiences. Many of these entities revolve around providing information or solutions to people while indirectly generating revenue through recommended products, ads and other subtle forms of revenue ge... Read more...
Comments Off on Here’s How You’re Messing Up PPC Ad Campaigns,
01/01/2021,
by Pingler in Google,
Marketing,
Online Business
Reaching large numbers of people in a short period of time isn’t easy for most small brands and businesses. With a limited number of options, these brands must carefully consider how best to allocate their resources. Without an established search engine presence, a vast mailing list or a huge soci... Read more...
Comments Off on Everything You Wanted to Know About Earned Media,
30/12/2020,
by Pingler in Marketing
Earned media is a phrase many people have heard, but do not necessarily understand. More likely than not, the average brand or business today is more familiar with the concept of paid media: marketing solutions where visibility and reach are made possible via ad budgets. While paid media has its ... Read more...
Comments Off on How Content Marketing Strengthens Brand Trustworthiness and Authority,
23/12/2020,
by Pingler in Marketing
Blogs, businesses and brands of all sizes seek to make names for themselves in a variety of mediums. Most notably, search engines offer a relatively level playing field through which informative, persuasive and useful brands can rise to the top of search results and become visible to relevant audien... Read more...
Comments Off on Why Online Stores Need to Prepare NOW for the 2020 Holiday Season,
16/10/2020,
by Pingler in Marketing,
Online Business
The holidays are quickly approaching – and this year’s holiday shopping season will be a major one for online retailers. Most brands spend most of the year preparing for the final 2 months of the year; a large number of businesses earn a majority of their profits in the final quarter of the year... Read more...
Comments Off on Which Trends Are Impacting Digital Marketing the Most?,
07/10/2020,
by Pingler in Marketing
The nature of digital marketing continues to explode in popularity. As more and more brands learn of its importance, even small businesses are using basic elements of digital marketing to reach customers and persuade audiences. Given some forms of digital marketing are quite inexpensive as well, and... Read more...