Generating attention and exposure for any brand or business today is both unprecedentedly easily and difficult. With the array of tools and resources available, reaching audiences has never been easier. However, such access has also created a huge insurgence of competitors that make it difficult to ... Read more...
For any business or brand seeking to garner the attention of its audience, capturing their attention for extended periods is the primary struggle of long-term brand permanence. Ultimately, some brands may seek to sell products, while others provide services. To make the process even more complex, so... Read more...
The past year has been a rough time for people across the globe. From everyday workers to mega corporations, the influences of the pandemic have changed how we all do business, interact with one another and even absorb information. Because of this, it should not be surprising that the effects of the... Read more...
Social media is an unprecedented powerhouse of amplification in today’s world. Seemingly unknown or unimportant comments and content can suddenly be thrust into the national spotlight with just a few select actions taken by those with power or influence on the platform – or through even just a s... Read more...
Many business owners start out believing that email marketing is something that should be avoided due to its association with spam. However, the truth is that as long as you are doing it right and using the right email marketing strategies, it is actually one of, if not the most effective way to win... Read more...
Pinterest is very different from the other social networks out there, but when used right, it has the power to help you promote your brand and increase sales. Often, business owners have misconceptions about Pinterest with many seeing it as simply a place to find inspiration for crafts, recipes, fas... Read more...
After COVID19 changed the world of digital marketing and content marketing quite a lot in 2020, there are several trends for 2021 that are set to make even bigger waves. When it comes to content marketing, things are changing in tech and search, paving the way for new ways of working and different w... Read more...
In an ever-changing digital world, honing one’s skill to be effective is absolutely essential. Digital marketing in particular is a fast-paced industry with a constant slew of new channels and mediums emerging for marketers to utilize to their fullest. Knowing how to do so can be tricky – even w... Read more...
In a digital environment, competing for virtual real estate is essential. With an ever-growing number of brands and businesses competing for the same audience, it is vital to make the best impression possible. While this can be done through innovative and thought-provoking content, not all forms of ... Read more...
Finding new ways to generate buzz and attention for products and services is many a brand manager’s dream. In an increasingly skeptical online atmosphere resistant to marketing in general, brands are having to devise new and more creative methods for reaching audiences effectively. It is difficult... Read more...