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Posts tagged with marketing

Why Your Marketing Strategies Are Not Working on Millennials
Comments Off on Why Your Marketing Strategies Are Not Working on Millennials, 30/07/2013, by in Marketing

Over the past several years, the youngest generation has come of age and with this development, more and more companies have had to learn how to cater to their consumer tendencies. Unfortunately, many traditional business models have failed to grasp the millennials in the same way as previous genera... Read more...

Facebook Hashtags Have Marketing Potential
Comments Off on Facebook Hashtags Have Marketing Potential, 24/07/2013, by in Marketing, Social Media

The moment Facebook appeared to jump on the hashtag bandwagon, people in the industry immediately started to wonder what the potential might be for marketing. Facebook kept their cards remarkably close to their chest initially, with the official line being that there would be no hashtag related adve... Read more...

What to Expect in Marketing Over the Next Twelve Months
Comments Off on What to Expect in Marketing Over the Next Twelve Months, 16/07/2013, by in Marketing

Millions of websites consistently use some form of marketing in order to appeal to potential readers and customers. With some tactics being great for conversions and others giving advantage to those who are pinging URLs to various search engines, it can be frustrating to know which solutions will wo... Read more...

Ways to Effectively Advertise to a Twitter Mobile Audience
Comments Off on Ways to Effectively Advertise to a Twitter Mobile Audience, 14/07/2013, by in Marketing, Social Media

Just a few years ago, mobile advertising was a fantasy and something many people did not consider. The prevalence of smartphones in recent years has prompted advertisers and marketers to re-evaluate this perspective, though; in 2013, it is estimated that nearly one-quarter of all web traffic will oc... Read more...

Basic Content Marketing Methods That Are Successful
Comments Off on Basic Content Marketing Methods That Are Successful, 27/06/2013, by in Marketing

In the age of social media, search engine optimization and 24/7 media coverage, content marketing has become an increasingly popular topic among webmasters and bloggers. Simply put, content marketing is the use of articles, blog posts or other materials to convey a message while also garnering atten... Read more...

Four Awful Misconceptions About Marketing
Comments Off on Four Awful Misconceptions About Marketing, 04/06/2013, by in Marketing

In the age of digital marketing, there seems to be ten solutions out there for each problem we are facing. Unfortunately, most of those solutions are not really solutions, but rather ill-informed opinions masquerading as fact. Anyone who has been involved with digital marketing understands that vari... Read more...

Trying to Choose Between Email and Social Media for Marketing? Why Not Choose Both?
Comments Off on Trying to Choose Between Email and Social Media for Marketing? Why Not Choose Both?, 03/06/2013, by in Marketing

Ask any online marketing professional about what goes into a successful marketing campaign and they will no doubt tell you that the answer is complicated and involves many different methods. In a world where most decisions regarding online content seem black and white - “do this” and “don't do... Read more...

The Five Different Types of Digital Marketer
Comments Off on The Five Different Types of Digital Marketer, 29/05/2013, by in Marketing

With a plethora of businesses both large and small seeking to expand their online audience and reap the benefits associated with it, an entire industry has emerged in recent years: digital marketing. Everyone has his or her own ideas about what constitutes digital marketing, mainly due to the variet... Read more...

Etsy Marketing is Easy with Pinterest
Comments Off on Etsy Marketing is Easy with Pinterest, 15/05/2013, by in Marketing

Etsy and Pinterest are two websites that despite coming from completely different angles, complement one another very well. Etsy allows for the sale and distribution of vintage and handcrafted goods, while Pinterest is used by many to create designs and themes for both the self and home. Because of ... Read more...

82% of Facebook Users Are Active – How Can You Take Advantage of This?
Comments Off on 82% of Facebook Users Are Active – How Can You Take Advantage of This?, 14/05/2013, by in Marketing

With nearly 1 in 6 human beings on the planet now using Facebook, ignoring its presence is a bit like ignoring the need for oxygen or food – at least when it comes to your brand. With so many people from every walk of life now engaging on the platform, it truly has become a global interface where ... Read more...

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