Your website is only as good as the traffic it can maintain. After all, your site can be loaded with valuable content but be relatively worthless if nobody ever sees it. Because of this, there is always stiff competition in most search results between those who want to grab the top rankings in searc... Read more...
For a few years, brands and businesses – and just about anyone else – have been able to take advantage of one feature on Facebook that is built for shameless self-promotion. Facebook pages are a great way to build up an active audience and passively keep in touch with them through a variety of s... Read more...
In the age of intensely competitive marketing and an over-saturated internet when it comes to content, webmasters, bloggers and marketers have all had to become more creative in order to get attention. Several years ago, it was enough to be featured in a few select search results, but the age of soc... Read more...
The best way to grab a new customer is through targeted and effective marketing. The best way to keep and satisfy a customer, however, revolves around the customer's experience with your brand and the quality of the product or service. In the past, customized experiences for the consumer via the int... Read more...
One of the most rapidly growing social networks out there, Snapchat has taken the world by storm and is winning the hearts and minds of the millions who use it. Its dynamic format that allows users to chat and share photos with one another in real time makes it a pretty refreshing take on an old con... Read more...
Let’s face it: there are literally millions of blogs now in existence on the internet, which can make it quite difficult to compete for attention. Even if a majority of these blogs are poorly managed or otherwise lacking in areas of content and marketing, there is still a need to go above and beyo... Read more...
If you already use LinkedIn on a daily basis to meet other bloggers, business professionals and influencers, then you understand how useful of a tool it can be for building connections and meeting people who can benefit from and help benefit your endeavors. If you are not using LinkedIn yet, then th... Read more...
All too often, social media enterprises are used ineffectively when it comes to their true marketing potential. As social media continues to receive hype surrounding the benefits that it can offer, millions of brands, businesses and causes have flooded sites such as Facebook with their presences. Mo... Read more...
Once used solely on Twitter as a way to convey a meaning, topic or sentiment, the use of the hashtag in social media and marketing has exploded in recent years. With social networks such as Facebook attempting to incorporate their usage into the broader platform of networking, more and more brands h... Read more...
If you have just begun the baby steps of diving into the world of digital marketing, congratulations: the road is littered with failed attempts, but you may just find success if you stick with it long enough. Digital marketing isn't any one task – it's a series of projects and elements that all co... Read more...