More Methods for Lowering Bounce Rates
We have talked about the issue of bounce rates many times on this blog – and that is because the concept is just that important. Whether it be search engines penalizing your visibility due to a seemingly uninterested audience or paid marketing campaigns that fall flat due to a lack of context or description, reducing bounce rates is critical to long-term performance.
Fortunately, many blogs and brands can quickly reduce their bounce rates for a variety of pages simply by tweaking a few technical and/or on-site dynamics. To ensure our readers can firmly grasp control of this situation, let’s take a look at some more methods for getting those bounce rates down and ensuring optimal performance.
Work on Page Speed
For any website seeking to derive traffic from search engines – as well as maintaining optimal rankings in select search results – the concept of page speed is always at the forefront of discussion. Pages that take many seconds to fully load often lead to extensively higher bounce rates than pages that load within just a couple of seconds. In fact, studies have shown that pages will lose 10 percent of their overall traffic for each second beyond 2 seconds that it takes for the page to load.
As such, pinging your website at regular intervals to determine how load each pages takes to load is crucial. Particularly in a world where mobile usage is more substantial than ever, quick-loading pages are the key to keeping otherwise relevant traffic from seeking solutions elsewhere. Arguably, page speed is the most relevant issue to address when seeking to minimize bounce rates.
Focus on Search Improvements
How relevant are your pages to the actual users and search niches being targeted? Ultimately, driving traffic to one or more pages that isn’t inherently relevant to the subject material produces little to no value – and can ultimately drive bounce rates through the roof. This means that everything – from titles and headings to media and text – should be relevant to the niches you’re targeting.
Improving these elements to maximize search relevance is crucial. Whether it be building content and pages around specific keyword(s) you’re targeting or adapting content style to reflect the dynamics that your successful competitors are utilizing, improving on-page SEO elements is vital to long-term reduction of bounce rates.
Combine Various Forms of Media
Even if your pages are quick to load and your search optimizations are pristine, there is still the matter of personal preference. Your readers and target audiences will likely have a wide variety of content preferences: after all, everybody learns differently. For this reason, infusing into your pages a wide variety of media offerings can help improve retention and reduce bounce rates.
Whereas some people may be willing to read pure text, others prefer breaks and illustrations. This can come in the form of images, videos, inforgraphics and other content solutions that help further explain the content on each page. By pinging your website with a wide offering of content solutions, you’ll be better-equipped to reach all aspects of your audience and avoid losing them to competitors.
While there are many dynamics to worry about when targeting search engines and audiences, bounce rates are a major component to consider. Using these tips, you’ll be able to improve each and every page, thereby keeping a greater share of those who visit your website.