Ways to Incorporate Storytelling Into Your Blog
These days, virtually any website you visit will likely have a blog section somewhere. From big corporations to small online-only operations, blogs provide brands with the ability to convey information, showcase products and otherwise draw attention to their efforts.
Most think of blogs as the traditional story-telling or idea-sharing platform that they originally were. However, blogs have quickly become one popular way for any entity to share ideas – but they tend to only be so effective without various story-telling elements incorporated into them.
Today, let’s examine how you can begin incorporating the idea of storytelling into your blog experience, and captivate a new wave of readers and fans.
Use Personal Examples
Arguably one of the most important aspects to online storytelling is to relate personal experiences to the audience. This aspect of storytelling helps readers not only understand that you have personal experience with the subject at hand, but can also help them see themselves in the storytelling process as well.
This can be something as simple as a basic anecdote or a relevant past story involving you or your family. By opening up a post with this key storytelling element, you’ll better connect with an audience, maximize the chances that they keep reading, and avoid pinging noise that your audience ultimately tunes out.
Incorporate Key Storytelling Principles
Whenever you are attempting to tell a story in a blog post, the ingredients for success are no different than in any other form of storytelling. Ultimately, you need to have a character (whether that be you, someone you know, or somebody else entirely). There needs to be a plot to the story; otherwise, what’s the point? You need to have an issue or problem the character is attempting to solve. Lastly, there needs to be a message or reason that ties everything together.
By integrating these four elements into any storytelling attempt, you’ll help keep the story grounded and provide a reason for readers to follow through with the content. Whether the story is a paragraph or an entire post, these four ingredients are crucial to proper storytelling.
They say that a picture is worth a thousand words. While that conversion rate might be an exaggeration, there is definitely value in including images in any story. While even somewhat decent writers can paint a picture with a great narrative, it always helps to enhance the story with visuals.
Besides the fact that some people just prefer learning and absorbing information visually, images are a great way to associate specific ideas and concepts contained in any post. There are other reasons besides the simple benefit it provides to storytelling as well: not only does the occasional image help break up the monotony of longer-form content, but it also adds a multimedia-rich component to your posts (which search engines love and can help your content rank more prominently in search).
It should go without saying, but the images you include should be relevant to both the story and the broader context of the post in question; otherwise, you’ll just be pinging noise at readers and break up the flow of the content.
Storytelling has always been a vital component in human society and to the learning process. If you want to better captivate your readers and hone your writing skills, then embracing the above storytelling recommendation is an absolute must. Your readers will appreciate it and you’ll love the extra visibility and engagement it generates!