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Why Facebook Is Destroying the Current Page Dynamic
Comments Off on Why Facebook Is Destroying the Current Page Dynamic, 04/04/2014, by in Marketing, Social Media

For a few years, brands and businesses – and just about anyone else – have been able to take advantage of one feature on Facebook that is built for shameless self-promotion. Facebook pages are a great way to build up an active audience and passively keep in touch with them through a variety of s... Read more...

Simple Solutions for Building Legitimate Likes on Facebook
Comments Off on Simple Solutions for Building Legitimate Likes on Facebook, 05/03/2014, by in Marketing, Social Media

The invention of social media has opened the world up to us in ways never before imaginable to past generations. When we look at concepts such as the telegraph, telephone and traditional mail, social media blows all of these out of the water in terms of its speed and effectiveness. Even when compare... Read more...

A Quick To-Do List for New Facebook Page Admins
Comments Off on A Quick To-Do List for New Facebook Page Admins, 06/02/2014, by in Online Business, Social Media

If you have just set up a new Facebook page, congratulations: you now have joined the millions of other users across the world who utilize Facebook as a way to increase brand recognition, connect users of similar backgrounds and channel a unified message. While setting up a Facebook page takes just ... Read more...

Brainstorming Uses for Facebook’s New Trending Topics Feature
Comments Off on Brainstorming Uses for Facebook’s New Trending Topics Feature, 30/01/2014, by in Social Media

Very recently, Facebook debuted a new trending topics feature that you may have noticed in the top right-hand corner of your Facebook status feed. While sites such as Twitter have had this for ages, it is a big deal for Facebook to adopt such a solution and will no doubt provide a world of new infor... Read more...

How to Increase Attention and Engagement for Your Facebook Campaigns
Comments Off on How to Increase Attention and Engagement for Your Facebook Campaigns, 23/12/2013, by in Marketing, Social Media

There are countless Facebook pages and profiles in existence, many of which attempt to shed light on various causes and concerns in our world. Whether you operate a small business online or a charity that seeks to make an impression, it is vital for you to be able to convey a message to as many peop... Read more...

How Your Content Can Affect Facebook Performance
Comments Off on How Your Content Can Affect Facebook Performance, 26/11/2013, by in Social Media

The role of social media in our daily lives has produced a microcosm through which people stay informed of the latest events and can look at certain subjects via a filter quite easily. As a result of the rapid growth that social media has experienced, countless brands and businesses have flocked to ... Read more...

The Highlights of Facebook’s New Targeting Features
Comments Off on The Highlights of Facebook’s New Targeting Features, 04/11/2013, by in Marketing, Social Media

One of the best elements of Facebook’s advertising platform – often referred to as Facebook Ad Exchange – is the ability to target specific audiences with customized advertisements. With recent changes and future alterations in the works, the way in which advertisers can target Facebook custom... Read more...

New News Feed Ads on Facebook – What to Expect
Comments Off on New News Feed Ads on Facebook – What to Expect, 22/09/2013, by in Marketing, News, Social Media

In the past week or so, you may have noticed that ads are increasingly being displayed in your news feed. This is the beginning of massive changes that Facebook has planned for its advertising programs and will no doubt be tweaked many times in the near future. As an advertiser or social media guru,... Read more...

How to Utilize Facebook Hashtags for Maximum Exposure
Comments Off on How to Utilize Facebook Hashtags for Maximum Exposure, 01/09/2013, by in Marketing, Social Media

Unleashed just a couple of months ago, Facebook's new hashtag function now makes it possible for users to connect their status updates and page posts directly to trending topics, similar to the way Twitter has ran its platform for years. As a result, many page administrators are now wondering what t... Read more...

How Much Limelight Do Your Facebook Posts Receive?
Comments Off on How Much Limelight Do Your Facebook Posts Receive?, 30/08/2013, by in Marketing

We are all familiar with the classic phrase “fifteen minutes of fame”, but many wonder how this applies to their social media outreach efforts. While viral content can take on a life of its own, making its way through thousands of shares and status updates, most Facebook posts receive very littl... Read more...

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