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Use These Tips to Connect with Loyal Followers on Facebook
Comments Off on Use These Tips to Connect with Loyal Followers on Facebook, 12/05/2016, by in Marketing, Social Media

Social media has made it possible to connect with friends, family and even complete strangers in ways that were almost inconceivable before its invention. While the internet revolutionized concepts such as e-commerce and information collection, it was social media that truly transformed how we commu... Read more...

It’s Finally Here: Facebook Reactions (What to Know)
Comments Off on It’s Finally Here: Facebook Reactions (What to Know), 29/03/2016, by in Social Media

In late February, Facebook unveiled its new Reactions system to the world. For years, people have been discussing the concept of a Facebook interface with more ways to respond to content than through mere “likes”, but Facebook took its time in developing a system that it believed would best be a... Read more...

How and Why Facebook Ads Seem Relevant to You
Comments Off on How and Why Facebook Ads Seem Relevant to You, 30/01/2016, by in Social Media

In the age of hyper-targeted social media content, it is quite easy to find oneself isolated in a bubble of like-minded content. Whether you are perusing Facebook or some other social media network, finding organic content from friends and acquaintances has never been easier; because we find ourselv... Read more...

The Most Important Reasons to Be Using Facebook Ads
Comments Off on The Most Important Reasons to Be Using Facebook Ads, 28/01/2016, by in Marketing, Social Media

Social media has opened up the entirety of the world to literally billions of people. With many different social media networks available to the masses, it is easy to see why this particular form of communication is the fastest growing in the world. Sites such as Twitter and Instagram make it possib... Read more...

Why Facebook Advertising is Essential in 2016
Comments Off on Why Facebook Advertising is Essential in 2016, 13/01/2016, by in Marketing, Social Media

Many businesses and brands have become aware of the necessity of social media advertisements in the modern era. Not too long ago, social media advertising was a niche concept – even more so on mobile devices. Today, it seems everyone is using social media ads in order to reach hundreds of millions... Read more...

How to Use Facebook for a Non Profit Campaign
Comments Off on How to Use Facebook for a Non Profit Campaign, 25/11/2015, by in General

With Facebook's incredible reach, it's a perfect tool to help with fundraising for a charity.  The problem is that reach, and the potential of the platform, can be overwhelming when deciding how to use it to get your target audience to donate.  So let's start with... What Facebook Is, And Isn't ... Read more...

The “Dislike” Button Is On Its Way – What Will Happen to Your Brand?
Comments Off on The “Dislike” Button Is On Its Way – What Will Happen to Your Brand?, 04/11/2015, by in Social Media

For the longest time, Facebook users have wondered when the company might finally add a 'Dislike' button or link. For so many posts, the notion of liking makes no sense. When tragedy strikes or when hotly-contested opinions are being expressed, it seems as if an option other than “Like” should b... Read more...

A Quick Walkthrough for Dealing with Facebook Reviews
Comments Off on A Quick Walkthrough for Dealing with Facebook Reviews, 02/10/2015, by in Social Media

Some time ago, Facebook implemented the concept of reviews for Facebook brand pages, allowing users to rate their experiences with brands and brands to open the possibility of user feedback. There are many reasons for brands and users alike to use this system: to improve overall brand recognition an... Read more...

A Simple Check-list for Boosting Brand Engagement on Facebook
Comments Off on A Simple Check-list for Boosting Brand Engagement on Facebook, 13/09/2015, by in Social Media

There is a well-documented need for social media engagement in today's world of online interaction, but many brands find it difficult to drum up excitement for their products, services or messages. Social media can be an unforgiving place when it comes to brands with boring messages and untested tac... Read more...

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