Years ago, Facebook was an excellent tool for social media managers who wanted to connect with audiences because it was virtually guaranteed that a large percentage of connected users would see your content. As time passed, however, Facebook continued to tweak the algorithms that determined who woul... Read more...
Bringing attention to a particular brand on social media is not only difficult in this competitive climate of today, it is also necessary. As social media platforms continue to make the process more difficult through organic means, many brands have had to result to paid strategies in order to broade... Read more...
In the age of social media, content availability is vast. This means that each piece of content is likely to generate less overall value when placed into the whirlwind of shared, liked and posted content floating across sites such as Facebook and Twitter. Great content, of course, still excels at re... Read more...
Brands have been using Facebook to connect with like-minded audiences for several years now, but the way in which this occurs has changed. Not too long ago, Facebook decided to move away from a mainly organic algorithm system – in which most people who have liked a page see its updates over a give... Read more...
Even though there are many different social media networks, the core practices and tenets of attracting audiences remains quite similar across all of them. On social media, people generally want to be entertained in some fashion. For some, this means information. For others, it may mean humorous vid... Read more...
Finding ways in which to maximize social media impressions and brand recognition are vital components of any online marketing effort. With so much competition in existence these days, it comes as no surprise that a variety of brands are exploring every option available – both technical and aesthet... Read more...
Not all social media efforts are created equally. Whether you represent a small business or a multi-national brand on Facebook, the rules for engagement are fairly similar when dealing with an audience: inspire, motivate, persuade and inform. Using social media to get the message out about your bran... Read more...
Since its inception, Facebook has been in a constant state of flux with respect to its optimization and addition of features that serve a valuable purpose. Over the course of its decade of existence, we have seen plenty of new features – timelines, knowledge graphs, and fan pages, just to name a f... Read more...
Facebook started roughly one decade ago as a way for college students to communicate with one another without the need for phones or emails. As the network grew, the developers realized that there was potential for so much more. For the past eight years or so, Facebook has offered brands the ability... Read more...
We all probably know by now that mobile is set to dominate the future of online interaction. From social media to local search, mobile devices are surging when it comes to how people prefer to access their favourite forms of content. By 2020, a majority of internet traffic will be coming through mob... Read more...