Whether you have a one-page website, a lead capture page, or want to create a page you will be sending targeted traffic to, making sure that it converts well is very important. A good-looking page doesn't always translate to conversions, and you can't make changes based on what you think will conver... Read more...
Building an effective digital presence is the goal for every online entity, regardless of niche or purpose. Some may be attempting to sell products, while others may wish to provide valuable information while passively generating revenue. While the scope and specific aims of each brand can be dispar... Read more...
It is crucial to generate as much attention, traffic and business as possible for your online store-front. With more competition in every niche than ever, finding ways to stand out and attract new customers is only becoming more difficult. As such, creating new leads is vital for long-term success â... Read more...
As the internet becomes a more competitive place for most brands, finding new ways to attract attention is a must-do exercise. With more mobile devices and content than ever, people are turning to new and more diverse ways to enjoy news, information, entertainment and more. Rather than reading while... Read more...
Generating views, clicks, likes, shares or purchases is a primary goal for most online brands. Whether the name of the game is increasing visibility or improving ROI, strategies are necessary to generate optimal results. Many people refer to desired actions completed by visitors and users as convers... Read more...
Digital marketing remains an effective strategy for reaching large numbers of people. Whereas more traditional forms of marketing remain somewhat viable and expensive, digital marketing can be used to target individuals at a much lower cost per person. Nevertheless, it often requires multiple impres... Read more...
There are a lot of businesses that sell products or offer services that can be heavily discounted to gain more customers. Sometimes these discounts can be nominal, time-based, exclusively tied to another offer, or are simply used as a means of familiarising potential customers with their companies. ... Read more...
Millennials, the youngest consumer category aged 18 to 45, now arguably make up the largest group of consumers on the planet, so it’s in your best interest to get well acquainted with this generation. While advertisers are working overtime to draw in the younger crowd, it’s important to note tha... Read more...
Content creation serves many important purposes in today's world of online brands. It is used to attract visitors and customers, build reputations, please search engines via SEO efforts and market products/services to those who read it. Your content creation and marketing strategies are most likely ... Read more...
Getting visitors to your website costs money. In competitive markets that sum of money can be very significant. So the more visitors to your site that convert into customers, the more it means you're getting bang for your buck. Plus of course, it means your business is making more sales! So m... Read more...