Without recognition from search engines, getting your brand into a sustainable position can be difficult. Sure, you can throw money at PPC campaigns across email, social media and search, but who has the money to continuously be doing that? Ultimately, organic traffic is essential and search engines... Read more...
Anybody who has been blogging or tinkering with SEO for even a short amount of time has likely heard the phrase “content is king”. This seems naturally intuitive, as without any content on a website, what purpose would it serve? Unfortunately, many people bill content creation and marketing as a... Read more...
If you're like most bloggers and brand managers, then you are probably worried about whether each piece of content you create is getting the attention it deserves. A solid content marketing strategy uses a wide variety of avenues to increase exposure, including social media, email, search engines an... Read more...
Many blogs and brands love evergreen content for one simple reason: it is designed to continuously deliver traffic and results for a website without requiring continuous maintenance. Websites that deal with current events or hot news stories constantly have to produce content in order to remain rele... Read more...
Search engine optimization requires persistent dedication to your brand across many different fields. From keyword research and content creation to on-page design and marketing, there are many different yet interconnected tasks that comprise a successful SEO strategy. At the core of any SEO strategy... Read more...
Some websites and brands focus on delivering late-breaking news and content on a consistent basis in order to drive traffic to them. Others may decide to serve different niches and provide information and entertainment that remains relevant for months or years to come. The latter form of content cre... Read more...
Content creation serves many important purposes in today's world of online brands. It is used to attract visitors and customers, build reputations, please search engines via SEO efforts and market products/services to those who read it. Your content creation and marketing strategies are most likely ... Read more...
At the core of any marketing or branding efforts is a struggle to attract an attention and keep their attention. Ultimately, brands that do not produce quality content will fail to build meaningful, durable audiences. This can be truly burdensome for many brands that lack the fundamental understandi... Read more...
Whether you operate a hobbyist blog or produce content for a well-known brand, it is often repeated that content truly is king in the world of SEO and marketing. Many people decide to focus on creating as much content as possible, while others focus on the quality given to each piece of content. Dep... Read more...
Engagement truly matters. Whether it's on social media or in search engines, there is a definite demand for quality content – both from the audiences and the algorithms of these entities. Not all forms of content are created equally: pure text often falls short in many areas. This is why so many b... Read more...