The Critical Components of Evergreen Content
Some websites and brands focus on delivering late-breaking news and content on a consistent basis in order to drive traffic to them. Others may decide to serve different niches and provide information and entertainment that remains relevant for months or years to come. The latter form of content creation produces something that is known as evergreen content. This strategy can be highly effective from a content creation standpoint, as little to no maintenance is necessary in order to ensure the content continues to drive traffic and produce results. If you are planning on creating evergreen content – or already have, but want to improve results – then continue reading to find out about the critical components of this content creation strategy.
Easy to Find
Ultimately, any form of evergreen content is only as good as it is accessible. For your evergreen content to maintain its relevance over months and years, you’ll need to ensure that it is easily available in search engines and can be found by those seeking relevant information. Without this strategy, only those who regularly view your website or who find it through other means will have a chance of seeing it. Because of this, pinging links to search engines through a variety of keywords is an essential part of developing a solid evergreen content strategy. You can make this happen, though, and in many ways, an evergreen content strategy is much easier in this regard than ensuring all of your late-breaking news items are visible in search.
Some forms of evergreen content may require the occasional update in order to maintain relevance, but excellent evergreen content targets areas and subjects that will ensure its relevance for as long as possible. The reason why so many blogs and brands love evergreen content is due to its low-maintenance profile. If all you have to do is create the content, optimize it for search engines and market it occasionally, then you have a consistent and ever-growing amount of content that provides benefit in many ways. Before you begin writing, sit down and brainstorm for ideas and topics that can be written about and that will require no maintenance for the foreseeable future. This can help ensure that your efforts are as efficient as possible and that you’re pinging links to search engines with maximum efficiency.
Last but not least, evergreen content should strive to be relatable and easy to understand. If you are targeting audiences that are not seeking very technical information, then it is important to use casual language and relatable terms in order to appeal to them. The great thing about evergreen content is that it can be relevant to many different types of audiences, depending on the time or approach used. By making sure that your content is easy to read and truly bridges the gap between the mindset of the audience and the topic at-hand, you can boost the chances of it remaining a relevant piece of content for the long-term.
How often have you used evergreen content in your content creation and marketing strategies? Do you believe it is a better approach than the covering of current events? Tell us your thoughts below.