How do Outbound Links Affect SEO?

12 comments, 27/01/2012, by , in Plugins and Tools, SEO
HideMyAss.com

Outbound LinksMany webmasters are still unsure about the effect that outbound links can have on an SEO strategy.  Is it in your best interests to link to websites in order to add value to your website and your content?  Does the number of links you have make any difference when it comes to your search engine ranking?  What about the number of people that click on your links?  Does this have any influence?  If you’re unsure about how outbound links affect SEO hopefully we can help you.

The Impact of Outbound Links

Whilst it’s impossible to tell how Google determine their search engine rankings, many SEO experts believe that outbound links certainly play a part.  This is because links added to a website show that you are helping your readers by directing them towards further information that they may find useful.  Many also believe that the more people that click on your links, the more beneficial it is for your SEO – basically because Google can determine there is a lot of user activity happening on your website which is a positive thing in their eyes.

Choosing Sites to Link To

However before you start linking to any old site to improve your search engine ranking, you are advised to think about a strategy.  Many SEO experts will tell you that linking to as many sites as possible is a bad idea; in fact you need to treat your outbound links in a similar way as you do inbound links.  Link to credible sites in a similar niche and your linking strategy will work well; link to spam sites or irrelevant sites and you are not only hurting your SEO strategy but your readers too!

Link in Moderation

Aside from linking to relevant sites it’s a good idea to only link to sites that can help guide your readers to further information.  Mass linking can make your site look spammy and it can be mistaken for a link farm if you’re not careful.  Both of these can hurt your website’s SEO.  In the case of affiliate marketing sites mass linking may be inevitable so in cases like these try and make sure your website isn’t purely promotional – try and give your readers some useful content too.

Checking Your Outbound Links

If you are sceptical about placing outbound links on your site due to a loss of traffic you should think about the bigger picture.  The more your readers find the valuable information they need, the more likely they are to see you as an expert and return to your site in the future.  This is always good from a marketing perspective.  Always make sure however that your links are only to credible sites in a similar niche.  By checking your links regularly you can make sure that your links are still in order.  The Pingler Link Extractor Tool can help you to do this.  As long as you’re linking to valuable information, an outbound linking strategy can be a good investment of time and effort.






HideMyAss.com
HideMyAss.com

12 comments

  1. February 6th, 2012 5:29

    is outbount link help me to increase google PR ?
    after all i wanna check my blog is eligible for google adsense. for any tools are available .

    Reply

  2. February 8th, 2012 5:13

    so it means :
    1. Outbound link to credible sites in a similar niche = Good!
    2. Outbound link to spam sites or irrelevant sites = Bad!

    Reply

  3. March 31st, 2012 16:32

    To think that anyone gains benefits by limiting outgoing links to other websites is simply silly.

    Forgetting the fact that you will be seen as an authority for directing readers to other quality articles and resources, it passively tells readers to come back to find other resources on the web. Don’t forget the fact that google has greatest amount of traffic online and ultimately not the final destination. Keep that in mind when your feeling insecure about adding an outbound link.

    Reply

  4. April 8th, 2012 0:16

    Simply want to say your article is as amazing. The clearness for your publish is simply spectacular and i can think you are an expert in this subject. Fine together with your permission let me to clutch your feed to stay up to date with drawing close post. Thanks one million and please keep up the gratifying work.

    Reply

  5. June 13th, 2012 11:54

    Thanks for the clarification on this subject. Had been wondering about this for a while! I try to post links to the original creators of the photo content of my blog and also the models featured. I was always a bit afraid that might hurt my search ranking!

    Reply

  6. June 20th, 2012 22:28

    Greetings, I think your site could possibly be having internet browser compatibility problems. When I look at your website in Safari, it looks fine however, when opening in IE, it has some overlapping issues. I simply wanted to give you a quick heads up! Apart from that, excellent website!

    Reply

  7. June 29th, 2012 17:19

    Thanks for the clarification on this subject. Had been wondering about this for a while! I try to post links to the original creators of the photo content of my blog and also the models featured. I was always a bit afraid that might hurt my search ranking!

    Reply

  8. August 8th, 2012 6:25

    This is a great article Pingler Team, I

    have been working on a blog for my company and was gathering articles from various sources and linking back to the original.

    I have been worried that this was having a negative effect on our SEO. But as all the links are to other relevant sites then it seems it is a good thing.

    Thank you for helping to clarify this!

    Lotus Medical International

    Reply

  9. October 6th, 2012 8:57

    Nice post, thanks for sharing. After reading your article, I removed the outbound links to Adf dot ly which has been declared as a spam website by Facebook and Google may also consider it so.. In future, I’ll put outbound links on my web pages carefully. Thank you again for this helpful post.

    Reply

  10. Judith
    December 15th, 2012 1:35

    Thanks, really nice read. However, ironically, the outbound link in the article has seem to have died :-)

    Cheers!

    Reply

  11. March 12th, 2013 5:16

    If this is the case, is it wise to turn off track back and ping backs? I wonder how does this effect you rankings. Great article! Thanks for the info

    Reply

  12. March 20th, 2013 13:28

    I really agree that Link to credible sites in a similar niche and your linking strategy will work well; link to spam sites or irrelevant sites and you are not only hurting your SEO strategy but your readers too!

    Thanks for writing this article…

    Reply

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