With cloud storage going mainstream and becoming more and more popular with both businesses and consumers, the hype surrounding it doesn’t look like it’s about to die down any time soon. Many organizations are still in the experimenting stage when it comes to cloud computing and storing their da... Read more...
Squeezing every last bit of efficiency out of your day-to-day business or brand operations is crucial for long-term success. With tighter profit margins, less time and more demands than ever before, getting more done in a given day is crucial – whether you're a one-person operation or a multi-nati... Read more...
It’s hard work running a small business. The chances are good that you will make hundreds of mistakes on your first year alone. Some of them you’ll recover from; others you might not. Unfortunately, marketing mistakes are not always easy to recover from, but if it happens to you – and it proba... Read more...
One of the biggest mistakes many directors and business owners make is to try to keep their employees motivated on a personal level. This never works as the employee begins viewing his superiors as friends and not as ‘the boss.’ The way to keep your employees motivated should always be from a bu... Read more...
Every business requires a combination of ingredients in order to be successful. These elements will differ depending on the business and while they are always needed, they do not guarantee success in and of themselves. There is a reason why a majority of businesses tend to fail within the first five... Read more...
In the age of information prevalence, it can be all too easy to throw together a brand presence online and begin reaching people. We say “too easy”, because it often can be done without proper preparations or considerations being made prior; just about anyone today can start up a website, blog a... Read more...
Over the past few years, we have heard quite a bit about the emerging technology known as cryptocurrency. It involves some fancy variations of concepts we already know – money, wallets, currency creation and risk – but for the average consumer or business, the minutiae isn't necessarily importan... Read more...
If you provide SEO services on a consistent basis, then you probably understand just how important the “sell” is in the process. If you cannot adequately convince the client of the benefits they'll receive from using your services and speak the language they understand, then you're not going to ... Read more...
Whether you are running a SEO firm or are a freelance writer, you probably have a lot of worries already on your plate. Between deadlines and the dynamic nature of the business, things can get pretty stressful. This is why the last thing you need to worry about is legal trouble; unfortunately, you m... Read more...
Your online business gains attention through a number of sources: social media, paid advertising and search engines. While these are all vital elements of any marketing strategy, many fail to consider the power that shopping search engines can provide to business owners and consumers alike. There is... Read more...