As social media continues to grow as a share of content marketing efforts, the need to utilize it effectively expands at a similar rate. With social media networks like Pinterest, Instagram, Twitter and Facebook all dominating in select search results as well, it comes as no surprise that fighting for attention on social media makes good sense all-around. There are many ways in which to expand reach on social media, but organic reach remains an important, free and necessary way in which to gain exposure. Today, we’ll discuss a few quick ways to boost organic reach on social media, which undoubtedly will be of use in the months and years ahead.

Utilize Keyword Research

Your search engine optimization tactics are a good place to start when it comes to expanding social media organic reach. By looking at the keywords in which you are already excelling at in search, you can get an idea of what comparable audiences on social media will find most interesting. By combining the use of these keywords with existing content in social media posts and statuses, you can generate more attention for your brand in a variety of search results. This effort can help to expand social media organic reach by driving more traffic from search to your social media profiles. Pinging users with these keywords has many benefits, but the increase in organic traffic as a result of it is definitely more important than most.

Discover New Language

There is a good chance that you are targeting a relatively small niche on social media. Most successful brands in search and social media like find success by catering to a narrow and specific audience. In order to be successful, you need to first understand how the communication of your target audience is evolving. The use of various slang terms and custom phrases often arises in these circles. You can take advantage of this by including them in your social media posts, which will help generate additional relevance in both search engine queries and social media searches. Since there will be little to no competition for many of these new terms and phrases, it can often be very easy to rank in one way or another. This will help inevitably direct more traffic to your social media profiles.

Create Viral Content

It can be all too easy to settle for mediocre content once the requirements of content marketing become tedious and repetitive. Unfortunately, this routine often deprives great content creators of the ability to think outside of the box. If your audience is targeted enough, then there is a good chance that you can think of ways to start pinging users with content that will inevitably go viral. A variety of different content types can be used to attract attention. Whether it be videos, infographics, slideshows, podcasts or photos, there is much to be said about well-curated content that drives a unique narrative within a niche. When done properly, viral content can be a huge boom for organic traffic on social media.