Countless online stores do their best to showcase products and services in a positive light. The footprint that online stores leave can be very different from that of blogs and other web-based platforms, at least in the eyes of search engines. This can make the task of SEO much more challenging than for many other online brands.

While big-name brands with tons of product listings and plenty of supplemental content can thrive while having thin product pages, newer stores do not have this luxury. Improving the content of each product page should be a top priority – not just for search engines, but for customers as well.

Let’s look at how you can add some more meat to your product pages and help create a better content portfolio in the process.

Treat Every Page as a Mini-Review

While not every single product can be the feature of an essay, there is no reason why you can’t articulate at least a couple of paragraphs about what you’re offering. By pinging users with a brief description of what the product does, how it functions, what benefits it provides and other information, you can give your audience a better indication of what to expect. At the same time, search engines will be more appreciative of the content being included. This is also an excellent way to summarize the key points of any product, making it somewhat like a review.

Solicit Testimonials

If previous customers have found the product to be helpful, then why not share those thoughts with the masses? Many brands do their best to elicit responses from customers, in order to know what they’ve done well or poorly. Kick this up a notch by asking specific customers for their thoughts on individuals products, and then including those products on the relevant pages.

Provide Specifications

Most brands find that offering specification listings on each product page helps reduce the amount of customer service work they need to perform. At the same time, it can help in further filling out your product pages and making them look detailed. Whether it be product weight, dimensions, operating temperature or something entirely different, people appreciate every morsel of information they can find about a product before purchasing.

Include Additional Media

To really convince most shoppers, a lot of detail is needed. This information doesn’t have to come in text form to please both search engines and customers: you can use virtually any type of media to persuade!

Many brands use a combination of product images/galleries, virtual tours & 360 degree product inspections, and recent social media mentions as other forms of media to provide context, insight and content. By pinging users with as much relevant info as possible, you’ll increase the chances of a successful sell – and you’ll make search engines happy, too!

Ultimately, facing challenges unique to the world of e-commerce in SEO shouldn’t dissuade you from working hard. Thin product pages are common, but with a bit of innovation and planning, you can fully flesh out these pages and give both consumers and search engines something to love in the process.