YouTube is arguably the open world’s largest social media platform focused on video marketing and multimedia distribution. Through this platform, even the smallest of brands and individual entities can generate visibility for themselves through the creation and cultivation of content. With the bet... Read more...
As the nature of online browsing has changed, so has the demand for new and intriguing forms of content. Many years ago, a simple combination of text and GIFs could be enough to convey thoughts and entertain the masses. Today, however, it takes much more effort to reach your audience, persuade them ... Read more...
Arguably the largest video platform on the face of the planet, YouTube makes it possible for content creators of all backgrounds to be seen and heard. Given its huge existing user base, free access and numerous opportunities for earning profit from content, it is no surprise that YouTube attracts mi... Read more...
If you thought you could just put up your videos on YouTube and wait until people discover them, guess again. You also have to think about how to get the most visibility on Youtube’s search function as this will make a big difference in how much traction your videos get. This is especially true if... Read more...
YouTube Shorts began rolling out in March 2021, as a new way of allowing creators to make and post short, catchy videos using their mobile devices. But can YouTube Shorts be monetized? Many of the short-form videos that you might have already watched on YouTube Shorts will have ads, suggesting that ... Read more...
Social media is an unprecedented powerhouse of amplification in today’s world. Seemingly unknown or unimportant comments and content can suddenly be thrust into the national spotlight with just a few select actions taken by those with power or influence on the platform – or through even just a s... Read more...