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How to Use Google’s AI to Boost Conversions
How to Use Google’s AI to Boost Conversions
Comments Off on How to Use Google’s AI to Boost Conversions, 09/06/2022, by in Google, Marketing

Businesses and marketers are always looking for ways to modernize their PPC optimization. In your quest to do so, you might have heard about value-based bidding. This is a technique used to teach the AI systems used by Microsoft and Google about the types of conversion that matter most to your busin... Read more...

Influencer Marketing: How to Tell the Scams from the Legitimate Opportunities

Influencer Marketing: How to Tell the Scams from the Legitimate Opportunities

Comments Off on Influencer Marketing: How to Tell the Scams from the Legitimate Opportunities, 02/06/2022, by
Posted in Marketing
Is Blogging a Worthwhile Investment for Businesses?

Is Blogging a Worthwhile Investment for Businesses?

Comments Off on Is Blogging a Worthwhile Investment for Businesses?, 26/05/2022, by
Posted in Blogging, Marketing, Online Business
The Best Software for Creating Instagram Reels

The Best Software for Creating Instagram Reels

Comments Off on The Best Software for Creating Instagram Reels, 19/05/2022, by
Posted in Marketing, Social Media
TikTok Marketing: How to Get Started

TikTok Marketing: How to Get Started

Comments Off on TikTok Marketing: How to Get Started, 02/05/2022, by
Posted in Marketing, Social Media
When Is It Time to Scale Up Your Content Creation?
Comments Off on When Is It Time to Scale Up Your Content Creation?, 31/03/2022, by in Marketing, Online Business

Having a sound content creation plan is crucial to a good marketing campaign, no matter what stage of development your business is in. Initially, you should be aiming to keep things controlled and use your resources sparingly because you will likely have more attractive options for investing in your... Read more...

The 5 Most Important eCommerce Metrics for Business Success
Comments Off on The 5 Most Important eCommerce Metrics for Business Success, 28/03/2022, by in Marketing, Online Business, Start Up Businesses

The most successful businesses use data as a basis for everything they do, from the decisions they make to the types of marketing campaigns they run. Ecommerce metrics are crucial for all ecommerce businesses as they are the basis on which their owners make decisions. These metrics paint a picture o... Read more...

3 Facebook Ad Mistakes and How to Avoid Them
Comments Off on 3 Facebook Ad Mistakes and How to Avoid Them, 21/03/2022, by in Marketing, Social Media

Facebook Ads has been around for more than 10 years and in that time it has undergone numerous changes. With all these changes it can be difficult to keep up and many marketers end up making simple mistakes that make it seem that they just wasted money with no return. In this article, we will look a... Read more...

The Importance of Personalization in B2B Marketing
Comments Off on The Importance of Personalization in B2B Marketing, 17/03/2022, by in Marketing, Online Business

Personalization is not new to marketing. Marketers have been using customers’ full names or usernames in different types of communication as long as data-driven marketing has existed. However, the same has not taken off quite as much in business-to-business marketing. While businesses engage other... Read more...

A Guide to Cause Marketing
Comments Off on A Guide to Cause Marketing, 14/03/2022, by in Marketing

In a digital world, where people know so much about businesses, brands must compete on much more than price. There is a massive opportunity for businesses to champion a cause, do some good, and maybe turn a profit in the process. Championing a cause is so important in this era because customers are ... Read more...

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