Affiliate marketing has been in existence for nearly as long as the internet has existed. It received a huge amount of attention roughly 10-15 years ago and has grown in scope and complexity ever since. Many people who attempt to embrace affiliate marketing look for specific keywords and phrases ... Read more...
Any time a new social media network or major website unleashes new marketing tools or potential, the collective glee of brands can almost be heard around the world. While PPC advertising has been around for ages, newer additions by select brands – such as Indeed and Yelp – are providing brands w... Read more...
The holidays are quickly approaching – and this year’s holiday shopping season will be a major one for online retailers. Most brands spend most of the year preparing for the final 2 months of the year; a large number of businesses earn a majority of their profits in the final quarter of the year... Read more...
TikTok has had a popular run in the United States, but with its era apparently at a close, there is demand for similar content mediums. Much like Vine once dominated the short video content format on social media, TikTok exploded in growth over two years due to its inherent simplicity and flexibilit... Read more...
The nature of digital marketing continues to explode in popularity. As more and more brands learn of its importance, even small businesses are using basic elements of digital marketing to reach customers and persuade audiences. Given some forms of digital marketing are quite inexpensive as well, and... Read more...
There are numerous ways that online brands and businesses achieve recognition and attention. Some may utilize paid marketing methods to boost their exposure. Others might use content and the power of social media to organically reach audiences. Email marketing provides some brands with a recurring f... Read more...