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You don't know frustration until you have dealt with an insistent client who changes key elements of your copywriting. This is common and this should be expected, but not all instance of change are good. In such relationships, there is a natural give and take, and copywriters are definitely used to ... Read more...
The nature of blogging requires plenty of energy and time in order to do it right. Unfortunately for many, there comes a time in which ideas run dry and motivation feels far away, making it very difficult to continue producing valuable content for a given audience. The notion of writer's block is no... Read more...
Writing is an art. It involves plenty of abstract and subjective analysis, techniques and abilities that cannot be taught nor learned by most in even the best situations. Yet writing is also technical, requiring a dedication to detail and a track record of experience in order to become efficient in ... Read more...
When crafting quality content for our readers, it is important to consider a wide variety of elements. Readers want to be entertained, educated and amazed at what we produce, so it's crucial to deliver on these three points. In the process of writing, it can become all too easy to forget about these... Read more...
Long gone are the days in which webmasters and businesses could produce thin content, hoping that it would be enough to please readers and search engines alike. With more demanding requirements from both of these groups, content now must contain a minimum level of value and detail in order to be per... Read more...