Avoid Burning Out on Content Creation with These Straightforward Tips
We can often fall into a rut when it comes to content creation. The most common reason for this is due to the chronic churning out of content that we need for our blogs and websites. After you hammered just about every angle in a given niche, what’s left to cover? This can be quite stressful for those of us who are focused on limited areas of interest, but it doesn’t have to be that way. We often view content creation as a two-dimensional element, rather than giving it the three-dimensional respect it deserves. Within each sub-topic and piece of content you create, there is the potential for several more. We’ll discuss some straightforward tips to help you out with this in the following article.
Study Your Most Popular Posts
There are a number of ways you can measure success or failure on each post – comments, likes, shares and visits – but most people will use Google Analytics or some other program to determine which posts or articles are their best performers. Those that are pinging search engines with the most popularity should be studied to see if there is any commonality to their success. Are they all in one format? Do they cover one particular sub-topic? Be sure to write down any similarities you may find, and use this information in your future brainstorming sessions. Not all posts are destined for success, but the ones that do well can provide insight into improving the rate of success in the future.
When in doubt, create new content through the list trick! Virtually anything can be repurposed in some format by converting it into a list. It’s very likely that you’ll be able to double your content offerings by using this one simple tip. What makes this strategy even better is that search engines can’t get enough of list-based content; it often can be found at or near the top of most search engine results! By creating lists, you can break down existing content into multiple pieces or conversely, take multiple pieces of content and combine them into one new and useful post. When using this strategy, you’ll find it hard to run out of ideas for your next blog post or featured article.
Last but not least, you can use the concept of infographics to resurrect old content and give it new meaning. This can be a perfect way to combine multiple pieces of content, or simply provide a similar message in a new format. Images and video tend to do much better via social media than traditional text, so this can be the perfect way to boost content creation for helping with that aspect. Pinging search engines with a wide variety of content elements – text, video and infographics alike – will produce richer results for you over the long-term.
Whether you need to drum up new ideas or simply need to recycle old ones, inspecting your past content is always a good place to start. Through the use of lists, infographics and analysis of past metrics, you’ll be able to determine what works and how to better recreate that success in future forms of content. The strategies above will hopefully help you break through your content block and begin producing well-written information once again.