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What Are the Big Takeaways from Google’s May Algorithm Update?
Comments Off on What Are the Big Takeaways from Google’s May Algorithm Update?, 12/06/2020, by in Google

Periodically, new major updates are released by Google that change how search results are indexed and ranked. The latest, Google’s second core update of 2020, deployed in May and has been having some big effects on numerous search results, brands and overall visibility for select websites. As w... Read more...

Want to Use GoFundMe for Business Endeavors? Know This Before You Act
Comments Off on Want to Use GoFundMe for Business Endeavors? Know This Before You Act, 10/06/2020, by in General, Start Up Businesses

Businesses and brands – whether they are for-profit or non-profit – all require a steady stream of financing to be viable. While some will generate this revenue via sales and others will generate it via donations, every entity needs cash-flow in order to survive. A variety of charities, non-p... Read more...

4 Simple Tips for Improving Your Copywriting Rankings
Comments Off on 4 Simple Tips for Improving Your Copywriting Rankings, 08/06/2020, by in Online Business, SEO

Creating stellar copy – whether it’s to persuade audiences, sell products directly or simply entertain – is a cornerstone of most brand marketing strategies. We think often about the effects that direct forms of marketing have on audiences, in the form of email marketing, social media marketin... Read more...

How E-Commerce Brands Can Improve Their Ad Spending Starting Today
Comments Off on How E-Commerce Brands Can Improve Their Ad Spending Starting Today, 05/06/2020, by in Marketing, Online Business

The world of digital marketing has completely engulfed the internet. From organic strategies that rely on search engine optimization and content creation to paid strategies that focus on PPC advertising, there are plenty of different methods and channels through which to increase brand recognition, ... Read more...

Examples of Clickbait Use That Won’t Damage Your Brand
Comments Off on Examples of Clickbait Use That Won’t Damage Your Brand, 03/06/2020, by in Online Business, Start Up Businesses

Thanks to the invention of social media, many forms of digital content have become shorter, sweeter and more alluring at first glance. This is in no small part due to the changing behaviors of internet users, accessing content while on-the-go and through mobile devices. However, another big aspect i... Read more...

How to Glean Accurate Data from Polls & Surveys
Comments Off on How to Glean Accurate Data from Polls & Surveys, 01/06/2020, by in Online Business

Most businesses and brands want to gather as much information as possible from shoppers, subscribers and visitors. In many situations, there is a fine line between asking for too much information and failing to garner a sufficient amount of data. One wrong move and brands may alienate their audience... Read more...

How Brands Can Benefit from Work-from-Home Workforces
Comments Off on How Brands Can Benefit from Work-from-Home Workforces, 29/05/2020, by in General

Since the dawn of time, most people have had to report to work based on the mandates of their employers. This has often required people showing up to job sites, farms or other places outside of the home. For many, the daily commute to and from work is a struggle, resulting in wasted time and money. ... Read more...

What’s the Difference Between Earning Links and Building Links?
Comments Off on What’s the Difference Between Earning Links and Building Links?, 27/05/2020, by in SEO

For decades, the internet has provided brands and businesses with the opportunity to generate traffic through both search engine results and through other websites. Link building has long been known as a popular strategy for websites: by generating links from other websites that point back to your o... Read more...

What Matters Most to Audiences When Reading Your Content?
Comments Off on What Matters Most to Audiences When Reading Your Content?, 25/05/2020, by in General, Online Business, Start Up Businesses

Content creation remains an integral component of any marketing or broader brand strategy. Without content that inspires, converts or otherwise persuades, there is little that most brands can do to attract new readers, visitors, customers and subscribers. As such, making the most of each piece of co... Read more...

How to Boost Your Brand’s WordPress and Twitter Synergy
Comments Off on How to Boost Your Brand’s WordPress and Twitter Synergy, 22/05/2020, by in Online Business, Social Media, Start Up Businesses

Most reputable websites in the present day utilize WordPress – or another similar content management system – to reach people. While some brands can afford custom-tailored websites built from the ground up, many opt for an easy-to-use solution like WordPress that balances flexibility, widespread... Read more...

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