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What is Ghost Banning and How Can You Avoid It as a Marketer?
Comments Off on What is Ghost Banning and How Can You Avoid It as a Marketer?, 04/03/2013, by in Marketing

We all may be guilty of promoting our own projects and businesses on other websites, but most of us follow a golden rule of sorts: always be constructive, incorporate your plug into the subject material very naturally and do not be a nuisance. Generally speaking, this is enough to prevent anyone fro... Read more...

Automating Your Pinterest Marketing Strategy
Comments Off on Automating Your Pinterest Marketing Strategy, 03/03/2013, by in Marketing

Reaching out through every social media medium possible is a necessity for success in the online world. If your business or website is currently reaching users via Twitter, Facebook, LinkedIn and others, then you know how much of an impact a properly-coordinated marketing campaign can have. Many peo... Read more...

A Simple Guide to Building a Facebook Fan Page
Comments Off on A Simple Guide to Building a Facebook Fan Page, 02/03/2013, by in Marketing

Over the past few years, much buzz has circled around the concept of Facebook pages and what they can do for your product, brand, business or website. At one point, it was considered a good idea to have a Facebook page so you could reach individuals who were considered “trend-setters” at the tim... Read more...

A Marketer’s Guide to SlideShare
Comments Off on A Marketer’s Guide to SlideShare, 01/03/2013, by in Marketing

Any sensible marketer knows to be constantly searching for new opportunities, as the next best thing may be around the corner. Likewise, what works today might not work tomorrow, so having new ways in which you can market your website, business or brand is crucial to long term success. Fortunately, ... Read more...

Is Instagram a Good Marketing Platform for Businesses?
Comments Off on Is Instagram a Good Marketing Platform for Businesses?, 28/02/2013, by in Marketing

Just a little over two years ago, Instagram first launched its platform for sharing and customising any photos by its users. In a relatively short period of time, Instagram has grown into a phenomenal enterprise, boasting over 100 million users worldwide. As its growth continues, Instagram implement... Read more...

Four Options to Track the ROI of Social Media Campaigns
Comments Off on Four Options to Track the ROI of Social Media Campaigns, 27/02/2013, by in Marketing

Using social media to increase your business or website's exposure is increasingly becoming both a mainstay and an affordable solution in the online world. While there are many experts who take opposing views on whether or not social media can actually generate a return on investment, many agree tha... Read more...

Five Common Website Design Mistakes That You Can’t Afford to Ignore
Comments Off on Five Common Website Design Mistakes That You Can’t Afford to Ignore, 26/02/2013, by in General

Over the past several years, the complexity and capability of web design has increased substantially. It was not too long ago that an average website consisted of solid colours, basic HTML layout and standard resolution imagery. In today's world of high bandwidth and an ever increasing amount of com... Read more...

Three Things You Must Do When Marketing Content
Comments Off on Three Things You Must Do When Marketing Content, 25/02/2013, by in Marketing

Many of us dread having to constantly come up with new content for our blogs, websites and other forms of online content venues. The thought of having to churn out page after page of material can seem very overwhelming if you are not used to the premise – and even if you are, it can still be an ar... Read more...

LinkedIn Ads – The Pros and Cons
Comments Off on LinkedIn Ads – The Pros and Cons, 24/02/2013, by in Marketing

The buzz around LinkedIn's advertising options have been gaining an increased amount of attention lately as it – along with many other social networks' advertising programs – has become the largest revenue source for the company. While some debate as to the effectiveness of online advertising vi... Read more...

Four Mistakes Any SEO Pro Can Miss
Comments Off on Four Mistakes Any SEO Pro Can Miss, 23/02/2013, by in General

The concept of search engine optimization is a constantly evolving one and has been in a perpetual state of flux for years and years. Most experts in the field can gradually become accustomed to the changes as they occur, but this does not mean that mistakes are not made or that all mistakes will be... Read more...

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