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Comments Off on A Marketer’s Guide to SlideShare, 01/03/2013, by in Marketing

Any sensible marketer knows to be constantly searching for new opportunities, as the next best thing may be around the corner. Likewise, what works today might not work tomorrow, so having new ways in which you can market your website, business or brand is crucial to long term success. Fortunately, ... Read more...

Comments Off on Is Instagram a Good Marketing Platform for Businesses?, 28/02/2013, by in Marketing

Just a little over two years ago, Instagram first launched its platform for sharing and customising any photos by its users. In a relatively short period of time, Instagram has grown into a phenomenal enterprise, boasting over 100 million users worldwide. As its growth continues, Instagram implement... Read more...

Comments Off on Four Options to Track the ROI of Social Media Campaigns, 27/02/2013, by in Marketing

Using social media to increase your business or website's exposure is increasingly becoming both a mainstay and an affordable solution in the online world. While there are many experts who take opposing views on whether or not social media can actually generate a return on investment, many agree tha... Read more...

Comments Off on Five Common Website Design Mistakes That You Can’t Afford to Ignore, 26/02/2013, by in General

Over the past several years, the complexity and capability of web design has increased substantially. It was not too long ago that an average website consisted of solid colours, basic HTML layout and standard resolution imagery. In today's world of high bandwidth and an ever increasing amount of com... Read more...

Comments Off on Three Things You Must Do When Marketing Content, 25/02/2013, by in Marketing

Many of us dread having to constantly come up with new content for our blogs, websites and other forms of online content venues. The thought of having to churn out page after page of material can seem very overwhelming if you are not used to the premise – and even if you are, it can still be an ar... Read more...

Comments Off on LinkedIn Ads – The Pros and Cons, 24/02/2013, by in Marketing

The buzz around LinkedIn's advertising options have been gaining an increased amount of attention lately as it – along with many other social networks' advertising programs – has become the largest revenue source for the company. While some debate as to the effectiveness of online advertising vi... Read more...

Comments Off on Four Mistakes Any SEO Pro Can Miss, 23/02/2013, by in General

The concept of search engine optimization is a constantly evolving one and has been in a perpetual state of flux for years and years. Most experts in the field can gradually become accustomed to the changes as they occur, but this does not mean that mistakes are not made or that all mistakes will be... Read more...

Comments Off on Four Guidelines To Use Before Accepting Guest Posts, 22/02/2013, by in General

In the quest to expand our reach and to market our blogs and websites to a more varied audience, we may at times allow other writers to create content for our projects. The general notion of this well-established and common practice is in exchange for a backlink to their own blog or website, a write... Read more...

Comments Off on Stop Wasting Money on Online Advertising, 21/02/2013, by in Marketing

A comprehensive advertising campaign is a challenge that many businesses and websites face when trying to make a name for themselves and get information out about their products and services. Unfortunately, too many people make the mistake of thinking that simple, traditional advertising via search ... Read more...

Comments Off on The Ultimate Cheat Sheet for an Awesome Landing Page, 20/02/2013, by in General

Landing pages play a vital role in any form of inbound marketing that a business' website is attempting to garner. While some landing pages are exquisitely optimized to take maximum advantage of the potential leads, conversions and sales that can be obtained through them, many others are poorly done... Read more...