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Comments Off on How to Encourage Readers to Subscribe to Your Blog’s Mailing List, 20/05/2013, by in General

Building a successful blog or website is an interconnected task – various elements will only be successful if they are working in conjunction with other elements like marketing, social media and email. Particularly when it comes to email, persuasiveness is key. Since readers do not have to provide... Read more...

Comments Off on Don’t Just Link Build for SEO, Link Build for Traffic!, 19/05/2013, by in SEO

The buzz of search engine optimization is something that has been around for many years, with virtually every webmaster knowing the basic ins and outs of the game. Creating quality content while focusing on improving search rankings has become a mainstay of web maintenance and a large component of i... Read more...

Comments Off on Why Instagram is Taking Over Social Media, 18/05/2013, by in General

With so many social networks out there, people are increasingly finding themselves having to choose between which networks they will use and which ones do not meet their criteria. There are only so many hours in the day, and so the stronger networks are naturally finding themselves solidifying their... Read more...

Comments Off on How to Avoid a Social Media Crisis, 17/05/2013, by in General

Brands big and small are discovering and understanding the true power that social media can provide for their internet marketing strategies. Virtually everyone – from your local mom and pop burger joint to Fortune 500 companies – is now using some form of social media to advertise their offering... Read more...

Comments Off on What Can We Learn from Celebrities about Customer Loyalty?, 16/05/2013, by in General

Developing a game plan for marketing – whether that be on the ground or internet-based – is always a prime consideration of businesses and websites alike. Without exposure, marketing yourself or a product is pretty futile to say the least. One of the key elements to marketing is the notion of cu... Read more...

Comments Off on Etsy Marketing is Easy with Pinterest, 15/05/2013, by in Marketing

Etsy and Pinterest are two websites that despite coming from completely different angles, complement one another very well. Etsy allows for the sale and distribution of vintage and handcrafted goods, while Pinterest is used by many to create designs and themes for both the self and home. Because of ... Read more...

Comments Off on 82% of Facebook Users Are Active – How Can You Take Advantage of This?, 14/05/2013, by in Marketing

With nearly 1 in 6 human beings on the planet now using Facebook, ignoring its presence is a bit like ignoring the need for oxygen or food – at least when it comes to your brand. With so many people from every walk of life now engaging on the platform, it truly has become a global interface where ... Read more...

Comments Off on How Employers Use Social Media for Job Recruiting, 13/05/2013, by in General

With the internet being such a treasure trove of information and social networking, it comes as no surprise that an increasing number of employers are scouring the web in pursuit of qualified applicants for an array of occupations. Until recently, gaining employment via the internet seemed like a fa... Read more...

Comments Off on Should You Write Your Own Web Copy?, 12/05/2013, by in General

If you are running a blog or website – whether it is already successful or just getting started – then you know or will soon know just how important quality content is in growing and maintaining its clout. In some cases, we are able to create great content that covers all the elements while also... Read more...

Comments Off on How to Come Up With the Perfect Keywords for Your Google Adwords Campaign, 11/05/2013, by in Google, Marketing

So you've decided to setup your first Google Adwords campaign, but are struggling when it comes to selecting the perfect keywords. Make no mistake: these choices are very important, leading to the ultimate success or failure of your ad campaign. The process itself is fairly simple, though, as you wi... Read more...