What was once a fledgling platform perceived as having little utility, has now become the fastest growing social media platform over the past two years. Its scope is only rivalled at this point by LinkedIn, Google Plus, Twitter and Facebook, which makes it a prime target for those who wish to expand... Read more...
Recently, the Facebook news feed underwent a massive overhaul, with plenty of new features and algorithms to prioritize content based on common interests, previous interactions and paid advertising campaigns. As a result, many Facebook page administrators have been experimenting with new ways in whi... Read more...
There are plenty of actions that any Facebook page administrator can take to improve the page's standing on the social media giant. Many administrators focus on the creation of successful advertising campaigns or attempt to create desirable content, focus grouping and A/B testing various strategies ... Read more...
With so many social networks and blogging opportunities today, it comes as no surprise that more and more content creators are seeking ways in which to further distribute their content to the masses. Whether you are a part-time blogger or the manager of an entire social media operation for a large b... Read more...
So many brands, businesses and individuals have turned to social media in recent years as a way to improve interaction with customers, build brand awareness and increase their revenues. Unfortunately, social media is still relatively new and there are plenty of misconceptions out there that can spel... Read more...
With so many professionals now seeking employment opportunities through online sources, it is vital that they maintain a certain level of organization and thoroughness when it comes to online reputation management and social media. Unfortunately, many users of social media fail to keep their profile... Read more...
A variety of life-changing events and disasters have occurred over the past several years, and the introduction of social media has helped information flow freely and instantaneously as these events unfold. In most cases, the average brand will not have reason to engage with their audience on a sens... Read more...
Those of us who operate Facebook pages know just how difficult it can be to increase the level of participation, discussion and reach of our pages. One of the best ways in which to augment a page's influence and activity is through the use contests, many of which offer tangible prizes or gift cards ... Read more...
Any blog or website needs a few simple components in order to be successful: great content, proper search engine optimization and a reliable stream of traffic from various sources. These three aspects can usually be controlled by the webmaster or blogger, and because of this, they often gain the mos... Read more...
Over the past few years, the notion of the hashtag has become very common and well-understood. It first began with Twitter, which adopted the technology as a way to track trending subjects throughout its network. Soon after, platforms such as Pinterest jumped on the bandwagon. It seemed for a while ... Read more...