Because of the broad nature of SEO, there is a lot of misinformation out there mixed in with the truths and effective strategies that comprise it. With mystery surrounding many aspects of how search engine algorithms function, subjectivity can be a dangerous thing that allows for SEO enthusiasts fro... Read more...
About Pingler
Comments Off on Use Twitter Hashtags to Get More Attention,
13/03/2015,
by Pingler in Marketing,
Social Media
Twitter gave birth to the hashtag as we know it today, but it can still be an under – or overused tool in the Twitter handbook. It’s an important tool and when used properly, can really help to shape tweets, and more importantly to gain more attention when you are tweeting, These are just a few ... Read more...
Comments Off on Google + Can Form an Important Part of Your Online Identity,
12/03/2015,
by Pingler in Social Media
There’s no doubt that Google + is one of the most divisive social media platforms out there. Some people swear by it, yet others declare it a failure given its relative lack of success when compared to platforms such as Twitter and Facebook. The truth probably lies somewhere in-between, but thereâ... Read more...
Comments Off on What Benefits Can Blogging Bring to Your SEO Strategy?,
11/03/2015,
by Pingler in Online Business,
SEO
Whether you run a multi-national business or small, local brand, it is important to reach your customers in an efficient way. The internet offers one of the lowest cost and most widely accepted ways in which to do so, and through that, there are several different methods that can be used. SEO is a f... Read more...
Comments Off on Top Three Tips for Digital Marketing Noobs,
10/03/2015,
by Pingler in Marketing,
Start Up Businesses
The words digital marketing can elicit different meanings and feelings in people, depending on who you are. For some, it may make perfect sense, while others will say it sounds like corporate jargon. The reality behind digital marketing is simple: using search engines, social media and other online ... Read more...
Comments Off on How to Integrate Social Media Into Your Website’s Design,
09/03/2015,
by Pingler in Social Media,
Web Design
You’ve chosen a domain name, found a great hosting provider, created accounts on Facebook and Twitter, and have told your customers all about your social media presence. But no matter how hard you try, you’re not seeing any increase in your business. What gives? The likely problem is that ... Read more...
Comments Off on Why You Should Employ Call-Only Ads to Boost Engagement,
08/03/2015,
by Pingler in Marketing
As the world becomes more tech-laden and integrated, many people and brands alike are relying on newer forms of technology to get the job done. From shopping to brand management, the internet provides the tools and the infrastructure necessary to project an image, purchase a product or reach out to ... Read more...
Comments Off on Keeping Your Employees Motivated from a Business Perspective,
07/03/2015,
by Pingler in General
One of the biggest mistakes many directors and business owners make is to try to keep their employees motivated on a personal level. This never works as the employee begins viewing his superiors as friends and not as ‘the boss.’ The way to keep your employees motivated should always be from a bu... Read more...
Comments Off on How to Break the Ice as a Brand with a Boring Back Story,
06/03/2015,
by Pingler in General
Many brands exude a sense of excitement and appeal, needing little in the way of creative story-telling to sell a product or convert a consumer. Various clothing lines, sports cars and forms of tech all may share this in common, yet they are drastically different in scope. On the other hand, plenty ... Read more...
Comments Off on Facebook’s Projections and Predictions for a Future in Mobile,
05/03/2015,
by Pingler in News,
SEO,
Social Media
We all probably know by now that mobile is set to dominate the future of online interaction. From social media to local search, mobile devices are surging when it comes to how people prefer to access their favourite forms of content. By 2020, a majority of internet traffic will be coming through mob... Read more...