As the entire world begins to slowly but surely adopt e-commerce as a preferred method of shopping, more and more businesses are being faced with the challenge of either increasing their online reputations or retaining interest in physical outlets. Depending on the country, product and demographic, ... Read more...
Digital marketers have an unprecedented number of media outlets and venues through which to pursue their objectives in the age of information. Social media networks in particular have become a very popular venue for marketing, in part due to the fact that large numbers of people can be reached – e... Read more...
Your brand presence on Twitter – whether it be as an individual expert or professional, or as a business-based brand – can be the lifeblood of success in the world of social media. Twitter presents opportunities for networking, commerce and expansion in ways that other social media platforms sim... Read more...
There are many necessary elements that each play a role in how shoppers, users and subscribers view a brand at first sight. The need for a dedicated web presence in crucial in making a good first impression, as is a strong yet simplified navigational infrastructure. Perhaps just as important is the ... Read more...
Improving search engine optimization efforts across the web for your brand is crucial to long-term performance. We've covered six key elements this week that must be followed as part of a broader SEO effort, but there are countless others that make for good practice in any day-to-day management proc... Read more...
With so many tactics now being used to monitor and improve search engine optimization campaigns, it can feel overwhelming to read about them all – let alone implement them. SEO is a process that takes plenty of time to do right, and this makes it even more frustrating for those involved with manag... Read more...
Anyone who understands how search engine optimization works understands that it is a long-term effort and process. Nobody can go from an unknown entity to top-performing website in search in a matter of days, but this doesn't stop some people from becoming frustrated with the process. Building succe... Read more...
Above all else, content creation and marketing are the lifeblood of any successful brand marketing strategy. Without fresh content that ensures people will continue to view your website, your online offerings might as well not exist. Likewise, search engines that stumble across your website – only... Read more...
With a new year upon us, it is always necessary to look at new ways in which to generate success. Whether dealing with search engine optimization, email marketing, social media behaviour or some combination thereof, it is absolutely imperative that marketers and content creators take a fresh look at... Read more...
Content creators and bloggers understand how important it is to create captivating material. The difference between mediocre content and excellent content can be the ranking number one in a particular search result versus ranking on the fifth page, or reaching hundreds of thousands of people on soci... Read more...