Are Podcasts Useful for SEO?
Podcasts are all the rage right now, and it’s easy to understand why when you see all the benefits; they’re a quick and easy way to spread brand awareness, and building a podcast demands very little resources. As long as you have a basic setup, you can start broadcasting to your audience right away. This is a great way to spread your expertise as well, and the format allows you to reach a whole other segment. But one thing people don’t realise is that podcasts can positively impact your SEO efforts. This is usually because SEO is associated more with text. However, there are plenty of ways in which audio content can benefit your SEO. Here’s how.
Podcasts Create Social Activity
One of the benefits of podcasts is how they engage the audience. Podcasts foster discussions – people will be more likely to share a podcast with someone whom they feel it might interest. That is if you make your podcasts easy as possible to share and encourage your audience to participate.
Podcasts can also boost the number of links back to your site and brand mentions. Podcasts are natural and allow you to create a connection with your audience in a way no other media can. They also integrate perfectly with social media; a brand-new podcast will get much more attention on someone’s timeline than some random link to a blog post, for instance.
Benefits to You as Guest
Another way in which podcasts can be beneficial for SEO is if you end up being a guest on someone else’s podcast. Most podcasts will include show notes. In these notes, there will usually be a short description of who you are and what you do. There will also be a link to your website. These will both be extremely valuable, especially if the site in question has a lot of authority. They can also include links to your social media, products, and offers. These are some of the most natural backlinks you can get.
You Can Still Target Keywords
Just because it is audio content, doesn’t mean that you can’t optimise your podcasts for text. Mastering things like meta descriptions and titles will be essential there. You can add text that will entice your readers to click on your new episodes. You can also use images and optimise them as well, or you can integrate podcasts with blog posts.
Podcasts Are Affordable and Accessible
Another benefit of podcasts for SEO is that they’re probably one of the most cost-effective ways to get more links and visibility on your site. Even if you get a 1% conversion rate on your podcast, this could be enough to cover production costs. Everything else you get in terms of visibility is a cherry on the top.
As you can see, there are tons of reasons why podcasts could make a significant impact on SEO. If you don’t have one, we strongly suggest you consider the option and, if you do, make sure that you do everything you can to make them as SEO-friendly as possible.