Is Etsy a Good Place to Launch Your Homemade Business?
Have you decided to launch your own homemade business and step into the shoes of an entrepreneur? If so, maybe you’ve been eyeing Etsy as a potential platform to sell your items on. Etsy has certainly gained in popularity over the years. It has become more mainstream, giving those with small businesses a place to connect with buyers. But does that mean it is right for you?
Let’s take a closer look at whether Etsy is a good place to launch your homemade business and help you realise your dream of becoming an entrepreneur.
Take Advantage of Brand Awareness
While you may be asking if Etsy makes more sense than creating your own website to sell your items, what you may not realise is that Etsy offers brand awareness. Most people are well aware of what Etsy is, so your products will be linked with reliability and professionalism. Shoppers feel secure making purchases through the Etsy platform, which is a huge hurdle to accomplish on your own.
Use the Already-Proven Tools
Another big benefit in using Etsy to sell your items is that you can make use of an already-proven ecommerce platform. You know that Etsy has perfected the system and tools from a seller’s point of view, so you can expect things to run smoothly. This also means you don’t have to invest in any specific software or tools yourself.
In terms of how easy and fast it is to set up your own shop on Etsy, it can be done in minutes. There is no need to understand HTML coding or design in order to create a fabulous looking shop. If you were to set up your own website, you would either need to hire someone to take care of it for you, or you’d need to know what you are doing.
Reach a Broad Customer Base Right Away
Marketing and advertising are essential for any business to succeed, but as a new business, getting the word out and creating a following can be really difficult. Etsy has its own built-in customer base that you can make the most use of out. That’s not to say it’s easy to find customers; it just means that the platform is already a few steps of ahead of where you’d be on your own.
Tap into Niche Markets
Another big draw of Etsy is that you can tap into niche markets. If you are offering a specialty product, Etsy is a great place to do so. Buyers are well aware of the fact that they can find specific, unique, and niche items, so they come to the site in search of them.
You Aren’t Trapped by Your Location
Of course, Etsy also makes it possible to reach a broad group of customers since your physical location doesn’t matter. Shipping can be done all the around the world, allowing you to branch out as much as possible.
Starting your own homemade business is always going to come with challenges, but Etsy can certainly help to make things a big easier and help you to grow a large following.