For many businesses, the web is a gold mine for lead generation and conversion possibilities. For many others, it is a struggle with respect to properly generating the type of leads necessary to be successful. In order to view the broader effort of lead generation online as something specific rather than theoretical, it helps to break down “the web” into all of its various components. How can you succeed with lead generation beginning today, and which sources should you examine to maximize the effect? Below, we have put together a list of four broader areas on which to focus in order to begin increasing your number of quality leads starting today.

Your Content

This seems rather obvious, but all too many brands try pinging URLs to consumers and potential subscribers without considering the implications that their content can have on the process. Having the content necessary to affect lead generation means ensuring that it is captivating, interesting and engaging. The more unique content you have, the more SERPs in which you’ll find success. It also serves as a persuasion tool once people finally find you online. In addition, the use of multiple forms of media – blog posts, videos, infographics and podcasts to name a few – will maximize the number of ways in which the content can be shared successfully across social media.

PPC Ads

One of the most popular ways in which to target users for lead generation purposes is through paid advertising (PPC ad campaigns, to be exact). These ad campaigns will give users the potential to maximize successful targeting of key niches while also being able to monitor success or failure through metrics. The goal of PPC campaigns is to immediately make your brand visible to thousands or tens of thousands of people while also targeting a variety of keyword possibilities that would be impossible through short-term organic efforts.

Social Media

Social media is an absolute treasure trove of possibilities with respect to lead generation. Your broader social media networks should already have communities built up and following you: these are people who have expressly demonstrated interest in what you have to offer. You can approach lead generation through organic efforts quite successfully, but you also have the ability to run PPC/CPM ads through these networks as well. By targeting people who have demonstrated interest in your brand prior while also targeting them through organic efforts by pinging URLs to them, you double the likelihood of generating valuable and quality leads.

SEO

Last but not least, SEO plays an important role in lead conversion because it is the prime organic way in which people will be able to access your brand. If you cannot get people to see your calls-to-action or pitches in the first place, then how successful can they ultimately be? With SEO, you’ll maximize your position in key SERPs and ultimately be viewable by more searchers. Above all else, though, SEO is the prime method through which anyone will see your brand and interact with it, so it has incredible value outside of lead generation as well.